Webinars
Register to join our upcoming live webinars, or listen to on-demand webinars at any time. Whatever your business need, you’ll find a wealth of knowledge and business insights.
Past Webinars
Up Your Data Quality Game: Conquer Contact Validation Today
Apr 19, 2024
How do you maintain quality in your contact database while preventing invalid data from entering in the first place?
The answer might be simpler than you ...
State of Email Live – In Conversation with Microsoft
Apr 18, 2024
When it comes to email deliverability, marketers know Hotmail, Outlook, and Office 365 are some of the hardest inboxes to reach. One primary reason why? ...
[Inbox Insiders] How to Reach More Inboxes (and Avoid the Spam Folder!) in 2024
Apr 02, 2024
What happens to your marketing emails after you hit send?
In 2024, the answer is…complicated.
Factors like new mailbox provider regulations, AI, and ...
State of Email Live: Loyalty and Profitability: Key Learnings from Asda’s Customer-Centric Email Strategy
Mar 21, 2024
In 2024, your email subscribers want more than basic personalization—they want VIP treatment.
But achieving this in an authentic, credible way is easier said ...
[Inbox Insiders] Anatomy of an Email: Optimization Tips from Header to Footer
Mar 06, 2024
In an industry filled with jargon, it can be tough to keep each component of your email template straight. (For example, what the heck is the difference ...
State of Email Live: Google Talks About the New Gmail Sender Requirements
Feb 22, 2024
The recent announcement of Gmail and Yahoo’s new requirements for bulk senders sent shockwaves throughout the email industry.
Although these requirements ...
[Data In Sight] Managing the Love/Hate Relationship with Data
Feb 19, 2024
Trapped in a never-ending love/hate relationship with your CRM data?
We’re ready to play Cupid.
Watch the Valentine’s-themed Data In Sight ...
[Inbox Insiders] How to Get More from Your Email List Validation
Feb 07, 2024
Email list validation is key to ensuring that your time and resources are spent marketing to real people.
But too many marketers neglect this foundational ...
State of Email Live: 2024 Email Marketing Predictions
Jan 18, 2024
A new year brings new email trends! Working in a constantly evolving industry requires keeping a finger on the pulse. This is especially true after an eventful ...
State of Email Live: Email Marketing Essentials – 2023 in Review, 2024 in Focus
Dec 13, 2023
Change is the only constant! In 2023 email surfed the AI tidal wave, predictive personalization and in-email shopping is now mainstream, BIMI logos have ...
State of Email Live: Gmail & Yahoo’s New Sender Requirements
Nov 15, 2023
Representing ± 1 in every 5 consumer email inboxes globally, Yahoo is a very important mailbox provider for email marketers. Continual innovation means ...
[Inbox Insiders] Up Next: Text—How to Complement Your Email Strategy with SMS Marketing
Nov 07, 2023
Did you know that the average person checks their phone 96 times a day?
For companies with the right SMS marketing strategy, that’s 96 opportunities to make ...
[Data In Sight] Navigating Digital Transformation: The Power of Clean Data and Metadata
Oct 25, 2023
AI and digital transformation are two of the hottest topics in the business world today.
But what does it take to be successful with these new ...
State of Email Live: Hacks to Engage, Convert and Monetize Your Customers
Oct 18, 2023
Many email programs face two conflicting challenges. Consumers have reined in discretionary spending, making them less responsive to email promotions. Senders ...
State of Email Live [APAC] – Certified Brilliance: How to Achieve 100% Inbox Placement
Oct 11, 2023
Email marketing is seriously competitive! 1 in 6 marketing messages don’t make it to the inbox, meaning lost revenue every time this happens.
But there is an ...
[Inbox Insiders] Spooky Email Horror Stories–and Tips to Go From Frightful to Delightful
Oct 04, 2023
Spooky season is almost upon us—but email marketers aren’t scared of goblins or ghouls.
Their spines tingle when thinking about deliverability problems, ...
State of Email: Deliverability Deep Dive
Sep 22, 2023
Every year email deliverability throws up new challenges and 2023 is no exception. Artificial intelligence, Apple privacy, economic headwinds, and from ...
Deliver to the inbox: top tips for optimal email deliverability
Sep 12, 2023
Email deliverability is one of the most crucial elements of email marketing.
If your emails aren’t landing in the inbox, all of the hard work that has gone ...
[Inbox Insiders] New Strategies to Pump Up Your Email Personalization
Looking for the best way to take your marketing emails from “meh” to “OMG?”
As sending volumes reach all-time highs and inboxes get more crowded, the ...
[Data In Sight] Unlocking A.I.’s Potential: How to Harness High-Quality Data and Maximize A.I. Outcomes
Sep 01, 2023
Artificial intelligence (AI) and machine learning (ML) are hot—and give CRM pros a fast pass to working faster, smarter, and more efficiently.
But in the ...
State of Email: LTP: Link Tracking Protection/Less Tracking Personalization
Aug 18, 2023
After “pixelgeddon” two years ago when MPP launched, Apple’s obsession with consumer privacy means email marketers may face another big curveball when ...
[Inbox Insiders] Get More from Q4: New Email Strategies for a Benchmark-Busting Peak Sales Season
Aug 04, 2023
Q4 is the ultimate battleground for email marketers. There are massive revenue opportunities for those who prepare early—and major landmines for those who ...
State of Email: Certified Brilliance: How to Achieve 100% Inbox Placement
Jul 20, 2023
Email marketing is seriously competitive! 1 in 6 marketing messages don’t make it to the inbox, meaning lost revenue every time this happens.
But there is an ...
[Inbox Insiders] What’s Hot in Email: New Visual Trends to Help You Stand Out in the Inbox
Jul 10, 2023
The weather is heating up—and so is competition in the inbox. Global sending volumes have been at all-time highs since the pandemic, and the Q4 peak sales ...
[Data In Sight] Mass-Modification: Expert hacks to make the most of your Salesforce data
Jun 29, 2023
Data moves and changes constantly. Amid imports, new campaigns, account changes, and more, it can feel almost impossible to keep data updated and ...
State of Email: Email Excellence With Expedia
Travel is enjoying a post-pandemic resurgence at the moment.
But like most major marketing opportunities, challenges always arise. Travel campaigns are at ...
[Data In Sight APAC]: 5 Steps to Curb Data Chaos and Delight CRM Users
Jun 09, 2023
Data is messy. And while it may be your business’s most versatile asset, the data in your CRM is only as good as your ability to maintain it.
On the this ...
[Inbox Insiders] How to Ace Your Next ESP Migration
Jun 07, 2023
The ESP migration process is one of the biggest risks an email program can face.
When done right, making the switch leads to better deliverability rates, ...
How to Get Better Results from Your CRM Data: 7 Plays to Break Down Silos, Unite Stakeholders, and Improve Data Management
May 24, 2023
Who doesn’t love a crossover episode? Inbox Insiders and Data In Sight joined forces to give attendees actionable tips to get better results from their CRM ...
State of Email Live [APAC] – Email in 2023 – Trends, Tactics & Tips
May 22, 2023
Email marketing never stands still, and this year is no exception.
Global volumes have doubled over the past three years, and tough economic conditions mean ...
State of Email Live – Data, Email, Data – Validity’s Virtuous Circle
May 11, 2023
The key to superior sales and marketing conversations? High-quality CRM data.
It’s a virtuous cycle: Solid CRM data empowers sales and marketing teams to ...
[Data In Sight] Expert Hacks for Moving Data In and Out of Salesforce
Apr 26, 2023
Think moving data in and out of Salesforce is simple? Think again.
Different file types, non-standardized data, and inconsistent data fields across Salesforce ...
[Inbox Insiders] 6 Strategies to Reach More Subscriber Inboxes in 2023
Apr 19, 2023
Bad news, email fans: Email deliverability is harder than ever in 2023. (We can blame factors like MPP, skyrocketing email volumes, and tough economic ...
State of Email, Ep. 43: Deliverability Benchmarks: The real cost of missing the inbox
Apr 14, 2023
Validity’s highly anticipated Deliverability Benchmark report is hot off the presses—and unfortunately for senders, our findings show deliverability is ...
[Data In Sight] Sure-fire tips to drive Salesforce adoption
Mar 30, 2023
Salesforce can be difficult to use—so much so that many users will avoid using it altogether and turn to something they’re more comfortable with, like ...
[Inbox Insiders] Don’t Wait to Automate: How to Get More from Your Email Automation
Mar 22, 2023
Email automation is lauded as a silver bullet that helps marketers save time, earn more engagement, and deliver relevant, personalized content at scale. But ...
State of Email, Ep. 42: Spring Cleaning Your Email Programs
Mar 09, 2023
After a long, busy winter, it’s almost time again for smart senders to start “spring cleaning” their email programs. But for those in the financial ...
[Data In Sight] Defeating Duplicates: Top Hacks Every Salesforce User Needs To Know
Mar 01, 2023
Is duplicate data keeping you from achieving your goals in 2023?
In today’s tough economic climate, data quality is more important than ever. Businesses are ...
[Inbox Insiders] Live, Laugh, List Management: 5 Strategies to Overcome Common Email List Management Issues
Feb 23, 2023
When cared for properly, a subscriber list is an email marketer’s best friend. (The Robin to your Batman! The Gayle to your Oprah!)
If neglected, it’ll ...
Putting the “AI” into Email: 10 Expert Predictions to Start 2023 Strong
Feb 13, 2023
With the global value of email marketing expected to double by 2027 and consumer privacy laws changing by the day, companies large and small are contemplating ...
State of Email, Ep. 41: Valentine’s Edition
Feb 09, 2023
Did you know Valentine’s Day is the fifth largest consumer spending event in the United States? In 2022, US consumers spent an estimated $24 billion on ...
[Inbox Insiders] New Year, New Email Program: Uncovering the Secrets to Email Success in 2023
Jan 25, 2023
When the going gets tough, tough email marketers get going.
Signs indicate 2023 might be a difficult one for email senders. Recession woes, tight consumer ...
[Data In Sight] CRM Data Predictions for 2023
Jan 24, 2023
2023 is upon us, and the importance of CRM data – from directing critical business decisions, to fueling increasingly advanced analytics technologies – is ...
State of Email, Ep. 40: Email Marketing Predictions for 2023
Jan 12, 2023
The world of email marketing is constantly evolving—blink and you’ll miss the next big thing! Fortunately, our team of email experts has the inside scoop ...
Data In Sight: Nitty, Gritty Tactics to Improve Data Quality and Fuel your Sales & Marketing Funnel
Dec 16, 2022
Many orgs struggle to connect the dotted line between SFDC data management and revenue, leaving CRM managers without the buy-in and support needed to truly ...
[Inbox Insiders] Rockin’ Around the Inbox: Fireside AMA with the Email Experts
Dec 14, 2022
What’s on your holiday wish list this year? If the answer is better email performance, you’re in the right place.
We’ve assembled a crack team of ...
State of Email, Ep. 39: 2022 Email in Review
Dec 08, 2022
It’s said the only constant in life is change—and that certainly holds true for email marketing. In a year where we’ve seen the tail-end of a global ...
[Inbox Insiders] You Should Give a Damn About Your Bad Reputation: How to Boost Your Sender Reputation and Reach More Inboxes
Nov 23, 2022
We hate to disagree with Joan Jett—but you should give a damn about your bad reputation. ♫
Depending on your sender reputation, mailbox providers will ...
Data in Sight: 5 Steps to Cure Data Chaos and Delight CRM Users
Nov 11, 2022
Data is messy. And while it may be your business’s most versatile asset, the data in your CRM is only as good as your ability to maintain it.
Tune in to hear ...
State of Email, Ep. 38: Inbox or Junk Folder: Who Wields the Power?
Nov 10, 2022
Getting your emails delivered is hard. But ensuring they land in the inbox—especially during the business-critical holiday season—is even harder.
Why? ...
[Inbox Insiders] Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM
Oct 26, 2022
Who’s ready to get technical?
A whopping 90 percent of all cyberattacks start with email—and email authentication protocols like SPF, DMARC, and DKIM are a ...
State of Email, Ep. 37: Testing Times
Oct 06, 2022
Testing is the backbone of any strong email program. It can make the difference between a high-performing campaign, and one that fails to stand out in the ...
APAC State of Email Live, Ep. 3
Sep 27, 2022
In Q4, the regular pressures of email marketing reach a boiling point as senders work to meet year-end revenue goals and capitalize on consumers’ willingness ...
[Inbox Insiders] Advanced Email Engagement Tactics: How to Win Clicks and Conversions in Crowded Inboxes
Sep 21, 2022
Hearing crickets from your email subscribers lately?
The time and money you spend on your email program go up in smoke if you can’t earn those coveted clicks ...
The Q4 Sender Showdown: Email Strategies to Dominate the Inbox in a Revenue-Critical Period
Sep 15, 2022
Are you prepared to battle your way to the top of the inbox in Q4?
In this revenue-critical period, most email marketers pull out all the stops to win clicks ...
State of Email, Ep. 36: MPP Revisited – More Pain Points?
Sep 08, 2022
September marks one year since Apple’s Mail Privacy Protection (MPP) shook up the world of email marketing. “Pixelgeddon” was predicted—and while ...
Data In Sight: 3 Tips & Tricks for Tackling Salesforce Duplicates
Sep 06, 2022
Even the best CRM users and managers battle duplicates and data quality issues that can lead to dire bottom-line consequences.
The good news? You’re not ...
[Inbox Insiders] Game-Changing Email Strategies to Dominate the Inbox in Q4
Aug 24, 2022
Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared.
This year’s Q4 is set to be the ultimate ...
State of Email, Ep. 35: The Sweet Smell of Email Success with Potpourri Group
Aug 04, 2022
Planning ahead is essential for peak sales season. As Black Friday approaches, email volumes double. Deliverability gets harder. Competition in the inbox ...
[Inbox Insiders] The Low-Down on List Hygiene: 7 Strategies for a Post MPP World
Jul 27, 2022
It sounds easy enough: Keep your lists clean and solid email performance will follow. There’s just one problem: The notorious MPP.
Apple’s Mail Privacy ...
Data In Sight: 3 Steps to Kick-Start Your Data Quality Journey
Jul 21, 2022
The road to high-quality CRM data is littered with potholes: Duplicates, messy list uploads, and sloppy user entries are only the beginning of the challenge ...
State of Email, Ep. 34: Virgin on Greatness with Virgin Atlantic
Jul 07, 2022
Jon Lockie and Tom Nowell from Virgin Atlantic’s email team join Guy Hanson as they embark on a journey to email excellence. The Virgin group of companies is ...
[Inbox Insiders] Ready, Set, Send: 5 Pre-Send Strategies to Optimize Your Email Performance
Jun 28, 2022
Ready to hit “send” on your next killer email campaign? Not so fast.
Pre-send optimization is one of the most effective ways to boost campaign performance. ...
A Dose of Better Emails!
Jun 23, 2022
Email is an excellent ROI channel – if it reaches users’ inboxes, and that’s definitely not a given! Email marketers have more to juggle than ever: ...
4 Outdated Email Practices & How to Modernize your Email Marketing Program
Jun 16, 2022
Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels ...
State of Email, Ep. 33: Putting the AI into Email
Jun 02, 2022
In this edition of State of Email Live, Guy Hanson and Parry Malm, CEO and co-founder of Phrasee, and Internationally renowned email thought leader talk about ...
[Inbox Insiders] 4 Next-Level Email Strategies to Try Now—and 4 Outdated Practices to Avoid
May 25, 2022
Can old-school email marketers learn new tricks? To stay competitive in this climate, they’ll have to.
Global email volumes have risen by 82% over the past ...
Advanced Email Marketing: 3 Do’s and Don’ts to Dominate the Inbox
May 24, 2022
The world of digital marketing changes by the day. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” ...
State of Email, Ep. 32: Brand Intelligence with MailCharts
May 05, 2022
Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of ...
5 Ways to Combat Common CRM Data Trends: What we learned from 1,200 organizations
May 04, 2022
Your CRM is the fastest path to better business insights. But what if those insights aren’t telling the whole story?
We asked 1,200+ Salesforce ...
State of Email, Ep. 31: 2022 Email Accessibility
Apr 07, 2022
Did you know 2.2 billion people around the world are visually impaired? That’s over a quarter of the world’s population! For email marketers, failing to ...
3 “Data Productivity” Strategies to Improve Sales Efficiency & Speed-to-Lead
Apr 05, 2022
Sellers and sales leaders today have more data and technology at their fingertips than ever before to drive targeted, personalized sales conversations.
But are ...
Be top of the inbox with deliverability 101
Apr 04, 2022
Debunk the jargon.
Whether you’re new to email and looking for a primer, or more established and in need of a quick refresher, Sandra Schubert, Professional ...
How The Rank Group Delivers World-Class Email Experiences with Adobe and Validity
Mar 25, 2022
The email marketing landscape is highly complex—and rapidly evolving. Global email volumes have reached an all-time high, online threats have become more ...
State of Email, Ep. 30: Industry Events
Mar 09, 2022
The ongoing quest for greater relevance, stronger engagement, and enhanced ROI means email is innovating at a ferocious pace. As marketers, it’s hard to keep ...
APAC State of Email Live, Ep. 2
Feb 24, 2022
At the start of every year, many APAC marketers ask the same question: “Is this the year email is going to die?”
In 2022, the resounding answer is: “Not ...
State of CRM Data Health Study 2022: Trends & Insights from 606 Organizations like Yours
Feb 04, 2022
Data Quality: We can all agree it’s important. But are your expectations and assumptions about the quality of your CRM data aligned with reality?
Hear from ...
State of Email, Ep. 29: Valentine’s Day Edition
Feb 02, 2022
Valentine’s Day is fast approaching! As you get ready to spread the love, remember the sentiments that define this holiday should be practiced every day as ...
State of Email, Ep. 28: 2022 Email Predictions
Jan 13, 2022
Every January, we ask ourselves the same question: “Is this the year email’s going to die?”
Fortunately, the resounding answer going into 2022 is: “Not ...
6 Playbooks to Turn the “Great Resignation” into Pipeline & Revenue
Dec 21, 2021
The current workplace is a giant revolving door, and experts predict that the ‘Great Resignation’ will continue into 2022. For B2B revenue teams, this ...
State of Email, Ep. 27: Celebration of Email
Dec 02, 2021
This October marked the 50th anniversary of the invention of email! To celebrate, we’re inviting Validity customers from around the world to tell us why they ...
APAC Peak Sales, Peak Performance
Nov 04, 2021
Email marketers know of the challenges email campaigns face, which increase as they approach peak sales season.
Starting in mid-October and lasting well into ...
State of Email Live, Ep. 26: Peak Sales Season
Nov 03, 2021
This year’s peak sales season is shaping up to smash all records. Current email volumes are already on par with last year’s peak sales season, and as Black ...
State of Email Live, Ep. 25: Apple’s Mail Privacy Protection
Oct 06, 2021
On September 20th, Apple released iOS 15 and introduced Mail Privacy Protection (MPP) to its users. This new privacy feature presents a huge change for email ...
Don’t Panic: Winning in an Evolving Email Marketing Landscape is Possible
With global email volumes continuing to rise, competition in the inbox is fiercer than ever, and recent regulations and privacy restrictions around the use of ...
Exceptional Email: doing the right thing to generate top rank performance
Sep 15, 2021
To Excite and to Entertain is the Rank Group’s founding mission, but not at the cost of their consumers’ wellbeing!
Sarah Hawkes at the Rank Group is well ...
APAC State of Email Live, Ep. 1
Sep 10, 2021
Email marketers face unique challenges in 2021, with constantly evolving audience and email environment. These challenges will continue into the upcoming peak ...
Email isn’t Dead: How to take advantage of iOS Updates and BIMI to make your email program more successful than ever
Sep 09, 2021
After 50+ years of email, a lot has changed. But the rate of change has soared in recent years as new developments fundamentally disrupt the way in which ...
State of Email Live, Ep. 24: Bridging the Reporting Metrics Gap
Sep 02, 2021
Most email marketers think they’re doing a great job communicating with their subscribers and sending them relevant content. However, according to the ...
State of Email Live, Ep. 23: Engagement
Aug 05, 2021
Some email senders face a unique combination of challenges, such as serving a mixture of B2B and B2C audiences, messaging a diverse set of subscribers from all ...
Email Metrics: What Does Great Look Like?
Jul 22, 2021
The email channel is prized for its measurability: senders assess their program performance through deliverability, open and click rates, which in turn impacts ...
State of Email Live, Ep. 22: Compliance and Privacy
Jul 08, 2021
A global shift towards greater recognition of consumer data privacy rights has seen a raft of new legislation over the past few years, including GDPR in Europe ...
Sales & Marketing Tools That Drive B2B Quota Achievement
Jul 07, 2021
Are you looking for technology tools to supercharge your B2B salesforce and create better alignment between your marketing team and your frontline sales team? ...
APAC Email ROI
Jun 30, 2021
While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers ...
Next Level Productivity on the Salesforce Platform with GridBuddy Cloud
Jun 29, 2021
Question to all Salesforce users: do you wish there was a way of performing simple actions such as managing forecasts, updating multiple objects/records or ...
Five Strategies for B2B Email Marketers to Stand out in a Crowded Inbox
Half of B2B email marketers say their primary challenge is competing for attention in the inbox. With global email volume nearly 2X what it was last year, how ...
Train Your Email Brain!
Jun 18, 2021
72% of respondents say email is the most relied upon marketing channel across the customer journey! Just one of the insights from the DMA’s 2021 Marketer ...
State of Email Live, Ep. 21: Email ROI
Jun 03, 2021
While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers ...
Data 101
May 20, 2021
Having faith in your data is critical to any high performing organisation. Clean and reliable data improves customer relationships, contributes to more ...
State of Email Live, Ep. 20: Split Testing
May 06, 2021
When it comes to improving deliverability and subscriber engagement, split testing is one of email marketing’s most effective tactics – but good testing ...
How King Unlocked a Treasure Chest of Email Value
Apr 29, 2021
Validity teamed up with interactive entertainment hero, King, looking back at their epic email journey and into their next quest. King’s story explains how ...
Get A Wiggle On
Apr 26, 2021
Every marketer should take the time to walk a mile in their subscribers’ shoes, to appreciate their experience and better understand which tactics really ...
State of Email Live, Ep. 19: ESP Roundtable
Apr 09, 2021
As the world returns to life post-Covid, many email programs are taking off the handbrake as they attempt to make up for 12 months of lost business. This surge ...
How to Nurture Your Loyalty Landscape with Email Marketing
Mar 26, 2021
What role does email play in serving the main drivers of loyalty like compassion, brand charisma and financial reward?
Digital marketers see great results from ...
The Next Big Thing APAC
Mar 24, 2021
As the saying goes, Necessity is the Mother of invention and the past year has demanded a lot of it!
Join Validity and our guest panelists to hear about the ...
State of Email Live, Ep. 18: Mailcharts
Mar 18, 2021
Email is more important than ever, but it hasn’t gotten any easier. As holidays become more popular for marketing opportunities, program strategies are ...
Back to the Basics: Three Things Preventing Email Marketers from Reaching the Inbox
Mar 16, 2021
Conversion rates for emails are higher than social media, direct traffic, and search. In fact, according to the Data & Marketing Association, ROI on email ...
State of Email Live, Ep. 17: Spamhaus
Feb 25, 2021
Online attacks on your domain are a real threat. Beyond compromising the security of your personal data, your customers are at risk of being manipulated and ...
5 Habits of Top-Performing Email Marketers
Feb 24, 2021
Validity’s Kayla Fuller, Email Strategist, and LB Blair, Solutions Consultant, walk through five best practices of top-performing email marketers and explain ...
Data: The Good 4-Letter Word [APAC]
Feb 19, 2021
Data doesn’t have to be a dirty word. So says Guy Hanson, Validity’s VP of Customer Engagement.
Join Guy, along with Tunc Bolluk, VP of APAC, and Andrew ...
Why Email Data Quality Matters
Feb 16, 2021
We’ve started thinking about data quality as having three dimensions: compliance; correctness; and completeness. Does it meet the law, is it accurate, and ...
State of Email Live, Ep. 16: AutoTrader
Feb 04, 2021
Have you started your email marketing engine for 2021? If you’re looking to rev up for your best year yet, join Guy Hanson (VP, Customer Engagement) and Sri ...
The State of Email in 2021: Study Results
Jan 29, 2021
Are you getting the most out of your email marketing campaigns?
To understand the impact and effectiveness of email marketing, Validity partnered with Demand ...
Data In Sight
Jan 25, 2021
Over the last few years, we’ve shared expertise and advice for Salesforce and CRM admins around the globe. Now, we’re happy to bring these ...
State of Email Live, Ep. 15: 2021 Predictions
Jan 14, 2021
We’re back in 2021! For our first State of Email Live for the year, Guy Hanson welcomed an array of Validity experts to give you the head-start you need to ...
The Next Big Thing
Dec 16, 2020
Validity and guest speakers discuss the key developments that affected their businesses and industry this year. In addition, they look forward to 2021 with ...
Data: The Good 4-Letter Word
Dec 11, 2020
Data doesn’t have to be a dirty word.
At least not according to data quality experts from Dun & Bradstreet and Data Therapy™.
We bring these ...
State of Email Live, Ep. 14: Disruption Report
Dec 04, 2020
To cap off the year, we’ve compiled the most compelling data, forward-thinking insights, and must-have perspective from our State of Email Live webinar ...
10 Unexpected Email Challenges & How to Fix Them
Dec 01, 2020
The ecommerce landscape has changed and there is a lot to consider!
How do senders keep their subscribers engaged throughout an extended peak-sales period ...
State of Email Live, Ep. 13: MailerQ
Nov 12, 2020
In our last State of Email Live before the biggest shopping day of the year, we invited two deliverability experts from MailerQ, a European email service ...
Certification: More Deliverability, More Engagement & 35% More Returns
Oct 16, 2020
People have been predicting the death of email for more than a decade, yet this year has been proof that it remains one of the strongest tools available to ...
Acquiring and Retaining Customers – A Shared Responsibility for Growth
Sep 28, 2020
Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Chris Hyde and Guy Hanson to discuss how a successful CRM ...
The Future of Email for Financial Services
Sep 23, 2020
People have been predicting the death of email for more than a decade yet it remains the best performing channel for ROI. In the financial services sector ...
State of Email Live, Ep. 12: AMA Special
Sep 20, 2020
AMA Special: Ask the experts anything.
How will LGPD affect your international sending ability?
If the UK goes back into lockdown, as is likely, what will ...
State of Email Live, Ep. 11: Adobe & Marketo
Sep 11, 2020
With their expansive deliverability and email marketing backgrounds from years of experience, Kiersti Esparza and Alyssa Nahatis brought our viewers their ...
Acquiring and Retaining Customers – A Shared Responsibility for Growth [APAC]
Sep 08, 2020
Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Tunc Bolluk and Guy Hanson to discuss how a successful CRM ...
State of Email Live, Ep. 10: MailCharts
Aug 21, 2020
The first half of 2020 is well in the books, and it was surely nothing like we’ve ever seen. But as email marketers, especially those in retail, look forward ...
State of Email Live, Ep. 9: ESP & CDP Panel
Aug 03, 2020
Choosing the right email sending platform is no small task! To help make things easier, we’ve put together a panel of email service provider (ESP) and ...
Journey to the Inbox: Retail Reality [APAC]
Jul 27, 2020
Faced with mandatory store closures and a customer base isolated at home, retailers have displayed amazing resilience and relied on email marketing to keep ...
Destination Inbox: Green Light to Travel
Jul 26, 2020
Validity email experts Guy Hanson, Gabriel Gastaud, and Priyanka Roy welcome panellists Richard Singer, CEO, and Jon Kirk, ...
State of Email Live, Ep. 8: RentPath and Trendline Interactive
Jul 13, 2020
This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host ...
Journey to the Inbox: Retail Reality [EMEA]
Jul 01, 2020
Faced with store closures and a customer base resigned to their homes, retailers have displayed their resilience and relied on email marketing to keep their ...
State of Email Live, Ep. 7: Mimecast
Jun 25, 2020
This week, Guy Hanson and Greg Kimball welcomed Bob Adams of Mimecast to the show. In addition to email trends and data, Bob provided some insider looks at ...
APAC | Email Deliverability 2020: Journey into the Inbox
Jun 22, 2020
Watch our webinar Path to the Inbox: Email Deliverability in 2020. Guy Hanson, vice president of customer engagement at Validity, and Tunc Bolluk, vice ...
View Time Optimization: A Game Changer for Inbox Engagement
Jun 19, 2020
Join Scott Ziegler, SVP of product at Validity, and Marcel Becker, director of product management at Verizon Media, as they go over what View Time Optimization ...
Email Deliverability: A Journey to the Inbox
Jun 12, 2020
Before it arrives in the inbox, email requires transparent data management; dedicated time and resources; and continuous testing and monitoring. But how aware ...
State of Email Live, Ep. 6: LEV
Jun 11, 2020
In this episode of State of Email Live, Guy Hanson, VP of customer engagement at Validity, and Bobby Tichy, RVP, Strategic Sales at Lev, discuss how to ...
State of Email Live, Ep. 5
May 28, 2020
Watch our fifth installment of State of Email Live! We asked customer success experts from around the globe to give their insights on what’s working for ...
The Top 5 Takeaways from the Sender Score Deliverability Guide
May 26, 2020
Guy Hanson, VP of customer engagement, highlights some good (and bad) email practices and the effect it has on inbox placement rates, spam filtering, and ...
State of Email Live, Ep. 4
May 14, 2020
Watch our fourth installment of State of Email Live! In this unique episode, not only do we receive an update on the latest email stats and real–world ...
Insights from the 2020 Deliverability Benchmark – APAC edition
May 08, 2020
Watch the webinar, Insights from the 2020 Deliverability Benchmark – APAC edition, presented by Guy Hanson, vice president of customer engagement, Validity, ...
State of Email Live, Ep. 3
Apr 30, 2020
In our third installment of the State of Email Live webinar, host Matthew Vernhout, director of privacy and industry relations at Validity, leads the ...
Gone Remote, Episode 5: Customer Success
Apr 27, 2020
Gone Remote, Episode 5: Customer Success
In this episode of Gone Remote, we asked four customer success experts to share how they’ve quickly ...
Become an Email Hero: Strategies to Create Successful Email Campaigns
Apr 24, 2020
Are you an Email Hero?
Marketers must frequently make optimizations and changes to their strategy to keep up with the ever-changing email landscape. Find out ...
Gone Remote, Episode 4: Staying Connected with Customers and Communities
Apr 20, 2020
Gone Remote, Episode 4: Staying Connected with Customers and Communities
In this episode of Gone Remote, we asked four community and social media experts to ...
State of Email Live, Ep. 2
Apr 16, 2020
Our second State of Email Live webinar on Wednesday, April 15, continues the conversation about email in today’s changing world. Matthew Vernhout, ...
Gone Remote, Episode 3: Team Alignment in a Remote World
Apr 15, 2020
Gone Remote, Episode 3: Team Alignment in a Remote World
In this episode of Gone Remote, five leaders discuss how they communicate goals and ...
State of CRM Data Management 2020 Webinar
Apr 10, 2020
What are your biggest challenges with CRM data quality?
Validity and Demand Metric partnered to understand how data quality issues affect an ...
Gone Remote, Episode 2: SDR and BDR Tips, Tricks, and Tools for Productivity
Apr 06, 2020
Gone Remote, Episode 2: SDR and BDR Tips, Tricks, and Tools for Productivity
In this episode of Gone Remote, four SDR and BDR experts discuss how ...
State of Email Live, Ep. 1
Apr 02, 2020
Today’s ever-changing climate is leaving email marketers with lots of questions and no clear, consistent answers. In this State of Email Live webinar, ...
Gone Remote, Episode 1: Working Moms
Mar 30, 2020
Gone Remote, Episode 1: Working Moms. How do you balance it all when you can’t leave the house?
In the premiere episode of Gone Remote, five women ...
Privacy on a Global Scale: What’s New and What’s Next for GDPR, CCPA, LGPD, Eprivacy … and Brexit!
Mar 11, 2020
Europe led the way with data protection reforms when it introduced its General Data Protection Regulations in 2018. At the time, there was a hope that GDPR was ...
Ask Better Questions to Boost B2B Sales
Feb 27, 2020
You want to get the right information. Sales managers and senior executives rely on questions to get critical information from sellers. And sellers rely on ...
Are You Ready for CCPA?
Feb 25, 2020
The increase in both the availability and use of personal data combined with a rising number of data breaches has ushered in a new era of regulation, driven by ...
Data Quality: The Key Ingredient in a Data Driven Customer Strategy
Feb 10, 2020
With data becoming the driving force of successful businesses, maintaining high-quality data has never been more important. Validity, CRM Magazine, Openprise ...
Sync for Success: Aligning Sales and Marketing
Feb 03, 2020
What are your biggest marketing and sales leadership challenges?
Marketing and sales leaders, Jacob Warwick, CEO of Discover Podium, and Jake Clark, Senior ...
The Essential Email Guide for the Festive Season
Dec 24, 2019
As people look for bargains in stores during Black Friday, or hunt for the perfect present for their loved ones, marketers will be the making the most of this ...
The Email Marketers Holiday Survival Checklist
Dec 22, 2019
As people fight over doorbuster deals on Black Friday, email marketers will also be duking it out in the inbox—throughout the season. Historically, email ...
The Fact and Fiction of Email Filtering
Dec 21, 2019
Whether something is fact or fiction can sometimes be hard to distinguish, especially in an industry like email marketing. Our world is ever changing, ...
How Streamline Forecasting in Salesforce with GridBuddy Editable Forecast View
Oct 20, 2019
Keep forecasting inside Salesforce and eliminate rogue spreadsheets with GridBuddy Editable Forecast ...
Simplify Any Salesforce Process: GridBuddy’s 10 Most Popular Features
Jan 20, 2019
Join Sophie Krich-Brinton, Customer Success Manager and AppBuddy product expert as she reviews the 10 most popular GridBuddy features and how they can simplify ...
Overcoming the Four Challenges to a Successful CRM
Jun 20, 2018
In this interview-style webinar, Darren Knapp of Slalom Consulting and Anne Simulia of AppBuddy address everyday pain points we hear from our customers. In ...
Real World Lightning Adoption
Dec 20, 2017
See the AppBuddy and Zen Cloud Technologies 30-minute webinar covering the top success factors needed to make a successful transition to Lightning, and how ...