Video

You’re Ignoring the Most Important Ingredient of Customer Experience: Your Data

Presented at the CX Connect virtual conference

In the rush to adopt newer technologies like AI and machine learning, too many CX professionals are hamstrung by the most important ingredient of customer experience: data.

Without high quality, report-ready data as a foundation, initiatives to personalize customer touchpoints and reduce customer effort will fall flat faster than you can say “360 degree view of the customer.”

Watch on-demand to hear from Kate Adams, SVP of Marketing at Validity, and Jeff Foley, Sr. Director of Product Marketing at Validity, for tactical, data-driven insights on the following (and more!):

  • The root causes of bad data
  • The impact of bad data on the customer experience
  • Steps to address and repair bad data at the source
  • How to identify and remove friction points within your customer journey
  • 5 customer experience plays to surprise and delight your customers

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time