You’re Ignoring the Most Important Ingredient of Customer Experience: Your Data

Presented at the CX Connect virtual conference

In the rush to adopt newer technologies like AI and machine learning, too many CX professionals are hamstrung by the most important ingredient of customer experience: data.

Without high quality, report-ready data as a foundation, initiatives to personalize customer touchpoints and reduce customer effort will fall flat faster than you can say “360 degree view of the customer.”

Watch on-demand to hear from Kate Adams, SVP of Marketing at Validity, and Jeff Foley, Sr. Director of Product Marketing at Validity, for tactical, data-driven insights on the following (and more!):

  • The root causes of bad data
  • The impact of bad data on the customer experience
  • Steps to address and repair bad data at the source
  • How to identify and remove friction points within your customer journey
  • 5 customer experience plays to surprise and delight your customers



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