Validity for
Data Management

Clean and manage CRM data faster to always have trustworthy data driving your business

Trusted by over 16,000 Salesforce Orgs.

Trust Your Data®

Businesses rely on data in their CRM to make connections with prospects and customers and to direct strategy. With the staggering amount of data coming into a CRM on a regular basis, it’s easy for that information to degrade significantly over a short period of time. If organizations aren’t maintaining high data quality, their best asset quickly turns into a liability. 

Data quality no longer needs to compete with other business initiatives. Validity enables you to maintain high quality data and make it a sustainable priority, so your data helps you accomplish other business goals. With tools to remove and prevent duplicates, standardize and mass modify data, and manage your specific data needs, Validity empowers you to get the most out of your CRM data. 

Data Quality and Management

DemandTools lets you manage all aspects of your data in bulk with repeatable and automated processes instead of record by record or need by need.

Data Productivity

GridBuddy Connect centralizes data from multiple systems to provide deeper insights and makes updating data spreadsheet-simple to improve team productivity.

Data Verification

BriteVerify email verification integrates with multiple email and point of capture platforms to ensure the emails in your CRM and on your lists are correct, deliverable, and provide value to your business. 

Ensure your data remains your most valuable asset.

DemandTools is a top-rated data management and data quality platform providing CRM systems with scalable tools to find and remediate data quality issues and manage the daily needs of your data. 

Unlike other data quality solutions, which take longer to learn and don’t have everything you need, DemandTools gives you the most comprehensive, versatile, “Swiss Army knife” of tools so you can manage your data in minutes instead of months, provide accurate, report-ready data you can trust, and market, sell, and support more effectively. 

Keep your team more focused on growing your business than updating your data.

GridBuddy Connect is the data productivity platform that connects data across multiple systems and improves how teams work with the data they need to do their job successfully.

Typical data navigation and updating experiences require users to click back and forth between tabs and windows and work across disparate systems. GridBuddy Connect combines all the data your teams need into an editable, spreadsheet-simple view so you can get all your insights in one place and engage confidently using the right data.   

Verify contact data for a better ROI from sales, marketing, and service.

An email address is one of your marketing and sales team’s most valuable pieces of data. Mailing to invalid or problematic addresses damages your reputation with mailbox providers, and either slows down or kills the sales process. This prevents you from connecting with legitimate recipients and growing your business. 

BriteVerify is the industry’s longest standing contact verification solution. It provides secure, scalable validation, so you can build and maintain an actionable database, reach more people, and communicate more effectively. 

Be the guardian of your most valuable business asset.

Set up time with one of our data experts today and learn how Validity strengthens your business by giving you clean data you can trust.

Need to understand the current state of your CRM data?

Get your free data quality assessment powered by DemandTools 

Data Quality Assessment

Managing data quality can feel like a losing battle when you don’t know where to start. Taking a data quality assessment is an easy way to identify the weakest points in your data and map out a remediation plan.  

Your data quality assessment will tell you key metrics about your data health including the level of duplicate records, missing and unstandardized data, and which records have incomplete decision support. 

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features