Validity for
Data Management
Simplify data management with solutions that improve data quality and increase CRM adoption.

Trust Your Data
Having faith in your CRM data is critical to any high performing organization. Use a proven solution to make your data clean and reliable for accurate pipeline management, more effective campaigns, and better customer relations.
Data Verification
Be confident that you can get in touch with email, phone and address verification that also helps prevent errors when capturing contact data.
Data Maintenance
Remove and prevent duplicates, standardize and modify data, manage imports, and more with the leading suite of data management solutions for Salesforce.
Data Operations
Boost data management productivity and operational efficiency through grid-based data orientations within the Salesforce workspace.
Data Analytics
Understand the health of your customer data through analytics that explain how your data quality affects pipeline management, campaign performance, and customer retention.
Data Verification
Be confident that you can get in touch with email, phone and address verification that also helps prevent errors when capturing contact data.
Data Maintenance
Remove and prevent duplicates, standardize and modify data, manage imports, and more with the leading suite of data management solutions for Salesforce.
Data Operations
Boost data management productivity and operational efficiency through grid-based data orientations within the Salesforce workspace.
Data Analytics
Understand the health of your customer data through analytics that explain how your data quality affects pipeline management, campaign performance, and customer retention.
Data Verification with BriteVerify
Stop bouncing and start converting your subscribers.
You spend a lot of time and money acquiring and contacting your prospects and consumers. However, either at the point of acquisition or over time, invalid email addresses, phone numbers, and physical addresses end up on your list.
These inaccuracies prevent you from communicating with valuable subscribers. With BriteVerify, you ensure you have clean contact data by verifying at the point of acquisition or in bulk. Keep your CRM data clean and dependable so you can focus on driving business priorities forward.


Data Maintenance with DemandTools for Salesforce
The #1 global data quality tool thousands of Salesforce administrators trust
A feature-rich data quality solution, DemandTools cleanses, standardizes, compares, imports, and removes duplicates across all your records.
Improve overall productivity in managing large data sets. Use DemandTools to identify and deduplicate data within any database table, as well as perform multi-table mass manipulation and standardization of Salesforce objects. This robust, customizable tool-set enables better lead conversions and improves productivity.
GridBuddy Cloud
Boost productivity and operational efficiency.
Create a clear, informative way to interact with your data for more productive end users and a more predictable business.
GridBuddy Cloud combines fields from multiple objects and multiple Salesforce orgs into one, editable view so you can quickly and accurately manage your data.

Data Analytics with Validity Trust Assessments
Know the true quality of your Salesforce data and its impact on your business.
With Trust Assessments, you’re able to quickly and continuously address customer data quality issues, understand the economic impact on your business, and increase the reliability of your Salesforce data.
What Validity For Data Management Delivers
Data Management doesn’t have to be challenging. Validity for Data Management provides a complete set of solutions that allow you to manage, understand, and maintain your CRM data. These tools integrate easily and provide quick returns, saving your organization invaluable time and money.
Data Quality Analytics
Uncover opportunities to increase revenue and make functional teams more effective through Trust Assessments’ data quality analyses.
Deduplication and
Duplicate Prevention
Maintain accurate visibility into your CRM data from all angles with proactive and reactive deduplication techniques.
Data Standardization
Adhere to a defined data standard to improve reporting accuracy by simplifying queries to a single option per field.
Email, phone and address verification
Ensure your communications are received with email, phone, and address verification that can be used on web forms and in bulk.
Data Backups
Perform on-demand backups prior to executing mass data changes, like merging, to reverse unwanted changes and backup data on an automated schedule for fast data disaster recovery.
Grid-based Utilities
Use different data orientations in a spreadsheet-like layout to manage data in one screen, across multiple objects, with only the fields and records relevant to the task at hand, without leaving Salesforce.
Lead Management
Resolve duplicates and uncover relationships between leads and existing contacts and accounts or mass convert leads when nurturing strategies change.
Import Management
Import data without creating duplicates and route incoming lead and contact records to the correct owner and campaign during import.
Get Validity For Data Management Now
Your business decisions and strategy are only as good as the data fueling them. Validity for Data Management is a complete solution for ensuring quality data, a trustworthy contact list, and driving toward CRM adoption. Confidence in your data means confidence in your business decisions.
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