DemandTools V Release is here. Get your FREE data quality assessment now!


Understand how strong or weak your data is and know where to focus remediation efforts.

Find your weak spots

Assess Lead, Contact, Account, and Opportunity records that directly impact your ability to market, sell, and support effectively.

Assess these 6 data points:

  • Duplicates
  • Invalid Emails
  • Missing Engagement Points
  • Missing Business Segmentation
  • Incomplete Decision Support
  • Malformed Content

You can also:

  • Drill into object-specific results for more detailed insights

Better understand your data

Use five data quality categories to understand the overall state of your CRM data

We use these 5 categories:

  • Unactionable
  • Insufficient
  • Limited
  • Acceptable
  • Validified

You can also:

  • Run Assess on demand or on a schedule for continuous data quality monitoring
  • Access previous assessments to track quality improvements over time

“We use DemandTools across our entire organization. We have used it to migrate and merge Salesforce orgs into one org, clean data, and merge accounts and contacts that are duplicated. We also use it for quick analysis of objects and fields to determine usage and review data hygiene efforts.”

Brian Treml, Salesforce Analytics and Training Leader – Nielsen

Be the guardian of your most valuable business asset.

Set up time with one of our data experts today and learn how DemandTools strengthens your business by giving you clean data you can trust.

DemandTools Features

DemandTools Features



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

GridBuddy Connect Features

Everest Features

Everest Features