Contact Data Quality Powered by BriteVerify Don’t let bad data sabotage your campaigns.
Get clean, verified contact data for sharper targeting, more accurate personalization, and campaigns that convert.
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0%Less time spent verifying lead accuracy
0% Reduction in time spent managing data quality
0 platform For CRM quality & contact verification
What’s includedEverything you need for trustworthy data
Engage keeps your campaigns, teams, and reports running on reliable information—automatically.
Email verification
Validate every email address against syntax, domain, MX records, and mailbox existence–returning a valid, invalid, or risky status before it reaches your CRM or campaign list.
Phone validation
Verify phone numbers in real time, confirming line type and designation—so your team only calls and texts real contacts.
Address validation
Check physical mailing addresses against USPS CASS-certified databases—ensuring direct mail reaches real people at real locations.
Customer Impact
"If nobody's seeing them, it really doesn't matter how amazing your emails are or how incredible the offers are. It's important to start by making sure your emails are delivered. Our partnership with Validity over the years helped us achieve this."
"The [Validity] platform gives users options and lets them choose how they want to work and what works best for them."
"We can be masters of our own destiny. We've got the expertise within our team...and of course, can still feed off the expert support of organizations like Validity to make sure we have the tools and insights to keep us on the right path."
"Validity is our 'security blanket'—our partnership meant we didn't panic when we hit bumps. Any issues that cropped up were quickly resolved by Validity."
"We love that Validity's tools are intuitive, provide us with proactive notifications, and can scale across programs as our needs expand."
"Because of the relationship with Validity, I'm able to focus on my critical work. I'm pretty much leaving it up to the experts to let me know if there's anything I need to take action on immediately."
"My customer success manager always has a pro tip and shares the next challenge we will be facing. Our partnership is a blessing. Really."
"With Validity, we create accessible, on-brand emails faster—while continuously building our team's skills and confidence."
"I work with many vendors, but there are only a couple of companies that are as important to fulfill our needs as Validity. There are no alternatives!"
"Validity played an integral part in helping us optimize our deliverability metrics and improve our Sender Score. We also used Validity to monitor the success of our efforts to 'warm up' brand new IP addresses. Validity helped us achieve a 10 percent increase in inbox placement rate year over year."
"Our business is seasonal. We have strong holiday goals and are always fighting for space in the inbox. Anything we can do to get our messages lifted is important. [Validity] keeps us ahead of the game—and that makes me look good!"
Keep exploringEngage doesn't stop at Contact Data Quality. See what else it can do.
Email Creation and Testing
Preview and test every email across 100+ clients and devices—catching rendering issues, broken links, and spam filter risks before a single send.
Learn moreInbox Placement & Deliverability
See exactly where your mail lands—by provider, IP, and domain—before and after every send. Real-time placement testing powered by the Validity Intelligence Network.
Learn moreCompetitor Intelligence & Inspiration
Monitor competitor sends and browse a library of 1.2M+ campaigns. Know what creative is working in your industry before you build your next send.
Learn moreStronger data starts here.
See what clean, verified contact data does for your targeting, your personalization, and your pipeline.
Get EngageFAQs
The top email, data quality, and business KPIs to track include engagement metrics within your emails, data accuracy and completeness numbers, and KPIs related to revenue and income. Start with:
- Email performance: Monitor delivery, bounce rates, inbox placement, click-through rates, unsubscribes, and spam complaints.
- Data quality: Check for valid, invalid, and risky email addresses, duplicate records, missing fields, and standardization errors.
- Business impact: Track your conversion rates, campaign-attributed revenue, pipeline value, and how much time your team spends correcting data.
Review these metrics together, not by themselves. For example, an increasing number of invalid email addresses may lead to a higher bounce rate, and incomplete records can limit your personalization options.
Monitor inbox placement by running a placement test before each campaign and comparing the results by provider, IP address, and sending domain. If your placement rate starts to drop:
- Identify the provider, IP address, or domain that's affected.
- Review your Sender Score, blocklist status, and authentication alignment.
- Check your list for invalid or risky email addresses.
- Remove any undeliverable addresses.
- Investigate unusual bounce or complaint activity.
- Correct the underlying problems.
- Test it again before sending.
Look for CRM data management software that can verify, standardize, deduplicate, and monitor records in your existing system. You'll want to look for the following features:
- Email verification using syntax, domain, mail exchange, and mailbox checks.
- Phone number and physical address validation.
- Customizable duplicate matching and merging.
- Scheduled and on-demand duplicate management.
- Bulk field updates and standardization.
- Monitoring for missing information and rising duplication rates.
- Valid, invalid, and risky email address classifications.