Safeguard your email reputation management by joining the industry’s most exclusive email allow-list.

Sender Certification is the exclusive email deliverability solution that protects your email channel, enabling you to be a reputable sender and prioritized at inboxes across the globe. With Sender Certification, we put millions of emails back into the inbox, and identify compromised email channels in the world’s largest brands, enabling you to send with confidence.

 

Safeguard your email reputation management by joining the industry’s most exclusive email allow-list.

Sender Certification is the exclusive email deliverability solution that protects your email channel, enabling you to be a reputable sender and prioritized at inboxes across the globe. With Sender Certification, we put millions of emails back into the inbox, and identify compromised email channels in the world’s largest brands, enabling you to send with confidence.

Prevent threats to your email channel.

The success of your email marketing program relies on getting emails delivered to your subscribers’ inboxes. More messages reaching more inboxes means more opportunities for customers and prospects to engage with you—increasing the ROI of your email channel. But monitoring your email channel for threats and managing deliverability on your own is costly, time-consuming, and confusing without expert support and the right technology. Maintain email channel security with email reputation and deliverability management solutions.

TRUSTED BY THOUSANDS OF TOP SENDERS AROUND THE WORLD FOR MORE THAN 20 YEARS.

TRUSTED BY THOUSANDS OF TOP SENDERS AROUND THE WORLD FOR MORE THAN 20 YEARS.

Ensure your email deliverability with Sender Certification.

Be known as a trusted sender.

Get recognized as a safe and reputable sender by mailbox providers and spam filtering agencies, reducing how often your emails are filtered or throttled.

Protect and monitor your email channel.

Keep your email program safe from threats with Sender Certification 24/7 security monitoring and a team of experts who act fast to protect your reputation and performance if compromises happen.

Get more eyes on your emails.

Access exclusive data feeds from key mailbox providers and filtering agencies to see your emails’ true impact and performance and receive best-practice coaching to improve your deliverability strategy.

Be known as a trusted sender.

You’re doing the work and following deliverability best practices, but it takes years to gain credibility with mailbox providers. Without it, they might still treat you like a spammer. Join the exclusive list of the most reputable senders in the industry to be recognized as a safe sender by mailbox providers and spam filtering agencies, enabling you to reach and engage more people with every send.

Expedited and simplified IP warming for a faster way to establish yourself as a reputable sender.

Ability to bypass mailbox provider filters as a Certified Sender.

Ecosystem relationships with over 75 global mailbox and security providers and billions of daily data points from over 2.5 billion mailboxes.

“Our business is seasonal. We have strong holiday goals and are always fighting for space in the inbox. Anything we can do to get our message lifted is important.”
Jen Partin, Sr. Email Marketing Manager, Hickory Farms

Protect your email channel and prevent deliverability threats.

Your email program can be compromised at any time – from a slip in best practices to being maliciously hacked. Spammers, hackers, and customer complaints can sink your reputation. The Sender Certification team monitors your email program 24/7 and alerts you to changes in your performance metrics, responds to suspicious email content, and works with you to resolve any issues.

24/7 continuous threat monitoring by a dedicated team of Sender Certification experts.

Dedicated compliance team to help uncover and solve your deliverability issues.

Real-time alerting to changes in your performance for maintaining your best-in-class standing.

Daily Performance Reports delivered to your inbox so you know exactly what is happening with your email program.

“Since becoming Certified, we have seen a massive improvement in our email program. Open rates for marketing campaigns have almost doubled and so have click-through rates. Attributable revenue from email has increased by 10%.”
Joshna Patel, Head of Online, Red Letter Days

Get more eyes on your emails for increased email reputation management.

High email volumes, constantly changing filtering algorithms, and Mailbox Provider requirements are hard to keep up with. Even if you’re a good sender, you’re vulnerable to getting stuck in the spam folder. With Sender Certification, you can effortlessly maintain a deliverability strategy that increases the number of emails reaching the inbox for more opens, clicks, and email revenue.

Harness the power of email reputation tools. Email reputation management can boost your emails’ performance as you focus more on improving deliverability. Your reputation is more likely to see positive growth when customers know your emails are safe to open.

Strengthening email opt-in processes results in recipients who are more inclined to continue receiving emails from your business. With an email deliverability solution that promotes reduced list churn, you may have more opportunities to gain leads and new loyal customers. Your emails’ open rates are also affected by your IP and domain reputation, so ensure your IP and domain are verified by the popular mailbox providers.

Deliverability data direct from key mailbox providers and filtering agencies.

Best practice coaching from our team of deliverability experts.

Certification for Mandated Mail to send urgent, time-sensitive, or high-risk messages to a much larger audience.

“With Sender Certification, we know that we have a higher volume of inbox reach, clicks, and engagement which all translate into revenue. We’re seeing an increase day in and day out versus similar companies. Without the certification piece, we would be flying blind.”
Glenn Paster, Director of Email Marketing, Potpourri Group

Talk to our team about Sender Certification.

Trusted by thousands of top senders around the world

“Average open rates across all 20 senders increased by 27% during the three-month period following activation of Certification, while average click-through rates increased by 35%.”
Steve Henderson,
Head of Deliverability,
Emarsys
“With the Sender Certification program, [Validity] showed us a route to be best-in-class for delivery. We’ve seen faster delivery and incremental gains in placement, which have led to significant improvements in all of our metrics, including fewer bounces and a 20% increase in open rates.”
James Howe,
Email Broadcast Manager,
Mark & Spencer
“Validity has made us realize that insight and awareness is key when implementing email campaigns – particularly on such a global scale. Brands we work with rely on us to ensure our emails are delivered to our subscribers, so it was crucial we were able to prove this.”
Charlie Wijen,
Digital and CRM Specialist,
Philips
“Deliverability is vital when thinking about our overall revenue. If only a certain percentage of our subscribers are reachable, there’s a significant impact on our program’s success.”
Tom Nowell,
Marketing Technology Specialist,
Virgin Atlantic
“Sender Certification really was a game changer. It helped us achieve inbox placement rates we could only have dreamed of pre-Certification.”
Anthony Mondello,
CEO, Online Education
“Using Validity’s solutions, Individual Restaurants was able to significantly improve their program performance in just a matter of weeks. Using Sender Certification to maximize inbox placement and lock in best practices has really moved the needle.”
Adam Purslow,
CEO, TheLoyaltyCo.

Sender Certification + Everest.

Combine Sender Certification with Everest’s all-in-one deliverability platform for a complete, holistic view of your email performance.

Protect your email channel, without lifting a finger.

Set up time with one of our email experts today to see how Sender Certification can help you protect your email channel, maximize your email placement, and get more ROI from your email program.