How To Align The Customer Journey With Content & Email Marketing
According to Pew Research, 77% of Americans go online daily, a figure that includes 26% who say they go online “almost constantly,” and 43% who are online several times a day. Regardless of your niche or industry or if your product or services are B2B or B2C focused,...
Data Quality Assessments: A Game Changer in Diagnosing and Improving Salesforce Data Quality
Ask any CFO, CMO, or sales executive and they’ll tell you they’ve got serious Salesforce data quality issues. It’s not any one person’s fault, but it is everyone’s problem… and a data quality assessment designed to help businesses diagnose and improve...
How to Use Email Marketing to Promote Your Social Media Accounts
Email marketing is a great way to contact your customers and prospects, as well as great general awareness around your brand. And another lesser-known benefit of email marketing? Using it to drive traffic to your social media profiles. An astounding...
It’s time for CMOs to take responsibility for CRM data – here’s why
Who’s job is it to make sure your CRM data is shipshape? Well, if you are a CMO or marketing manager, you should make it your responsibility. Pronto. Without organised and up-to-date CRM data, even the most fiendishly inventive marketing campaigns can die on their feet. That’s a huge waste of both time and money. But when you get your CRM straight from the start, you can transform the success of your marketing.
Healthcare Marketing: 4 Ways to Use Digital Marketing to Improve the Patient Experience
Digital marketing plays a critical role in helping healthcare providers deliver superior service and care for their patients. Whether you're launching an informational email campaign, posting educational resources related to your specific field of...
How to Reduce Your Automated Marketing Spend
Most businesses nowadays are utilizing some type of automated marketing. Whether it’s for emails, social media, or website actions, automated marketing just makes sense, especially when you consider how automated marketing increases revenues and improves...
12 Tips for Leaders to Improve Sales Management Strategy
Motivation and tenacity need to be like water and air for sales professionals. Yet, for many sales leaders, getting their sales team members to develop and hone these traits is a source of endless frustration. Do you need to refocus your sales...
Increase Email Open Rates With These 7 Proven Practices
Looking to increase your marketing email open rates? You’re not alone. According to recent statistics, email marketing remains a viable and valuable venue for reaching today's businesses and consumers. Consider this: In sheer numbers alone, active email...
Protect Your Email Sender Reputation With These 5 Tips
E-newsletters provide your business with a great, simple way to communicate with loyal customers. E-newsletters are relatively inexpensive to send and they're a great way to inform your customers of changes to your business, provide special deals and...
Healthcare Marketing Needs Precision Messaging: A Lesson Learned from Precision Medicine
Precision medicine, the medical model that customizes patient care to the individual, provides a lesson in healthcare marketing about the value of tailoring messaging strategies to the needs, goals, and lifestyles of your patients. What better way to...
How to Apply the KonMari Method™ to Cleaning Your CRM
I think we can all agree that the thought of cleaning your CRM isn’t something that immediately sparks joy – but imagine the outcome. When your CRM is full of accurate, standardized, and deduplicated data, your organization will be able to better predict...