Why Routine Salesforce Data Management is More Important Than You Think
Over the years, data has increasingly been regarded as an organization’s most vital asset. It’s central to everything you use Salesforce for. It’s the engine that powers your customer marketing and sales programs. It’s a resource relied on to understand customer...
Salesforce Admins: How Clean is Your Data?
As a Salesforce administrator, you know how much effort it takes to achieve data quality, let alone maintain it. But in today’s increasingly tech-savvy world, keeping data clean is becoming even more complicated. Customer Engagement Channels...
Top 10 Tips to Improve Your Salesforce Data Quality
Advancements in communication technology have changed the way businesses and customers interact. According to research from Teradata, over 50 percent of organizations are now using seven or more channels to reach their customers. The more channels your...
Email Verification Tips for Businesses
With email verification, you can generate greater confidence in your data assets, improve the deliverability of digital campaigns, and more effectively reach customers and prospects. So, what is email verification? Who can benefit from it? And what can a...
Top 6 Inbound Marketing and Sales Trends for 2018
Every year, HubSpot’s State of Inbound report shines the light on the trends and challenges organizations face in terms of their inbound marketing efforts, sales strategies, and operations. The results of this year’s survey reflect valuable input from...
A New Blog With Thought Leadership on CRM Data Integrity
Welcome to the new Validity blog! Here, you will find tips and strategies to help you achieve, maintain, and use high quality data. Our goal with this new Validity blog is to provide valuable information and thought leadership that supports the efforts...
Who Is Validity? Why Should You Get to Know Us?
The company name might be new to you, but our feature-rich data integrity solutions, like DemandTools, aren’t! So, who is Validity, and why should you get to know us? Here are just some of the reasons we should connect! Confidence...
A Conference and the Career of a Salesforce Administrator in Review
I was first introduced to Salesforce in 2003, the same year they held their inaugural Dreamforce conference. At the time, I was the Executive Assistant to the President and CEO at a company undergoing a major reorganization in all aspects of the...