The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is a fully integrated email success platform providing crucial insights and deliverability guidance so you can reach more people.
Transform how you interact with your data through the versatility of grids. Manage records from multiple objects and multiple CRM environments in one actionable view.
Email marketing is constantly evolving but continues to be a powerful channel for marketers. Follow best practices and optimize your program to see the biggest return on your investment.
Email authentication is a crucial component of any email marketing program. Start your journey to safer email campaigns to ensure both your organization and your recipients are protected.
Email verification helps protect your sender reputation and improves email deliverability. Learn more about how an email checker helps you maintain a clean, validated subscriber list.
Simplify data management with solutions that improve data quality and increase CRM adoption.
As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an important guiding signal for list hygiene and recency...
Hickory Farms made an investment in Validity’s Everest email success platform and started the onboarding process just as their peak season hit. With support from their expert customer success manager, they were able to get up to speed and see results almost immediately.
Validity is sponsoring Drift’s RevGrowth Virtual Summit on the 2nd of December, 2021. Come and learn from a panel of senior Marketing and Sales leaders as they discuss, “Better Together: Aligning to Drive Pipeline”!
Join Guy Hansen in celebrating the 50th anniversary of the invention of email. Plus the latest in email data trends presented by Rafael Viana.
Twenty years ago, Salesforce revolutionized how companies keep track of customer data. Since then, CRM Admins like you have invented and reinvented the job. What started as one-off deduplication initiatives...
Validity is the most trusted name in customer data quality. Tens of thousands of organizations rely on Validity solutions – including Everest, DemandTools, GridBuddy Cloud, BriteVerify and Trust Assessments – to improve customer engagement and manage their customer data. With Validity, these organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth.
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November 23, 2021
As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior.
After losing such an...
By Guy Hanson (Vice President of Customer Engagement)
November 22, 2021
Email marketers face mounting challenges during peak sales season. During this time, their workloads multiply as they ramp up their marketing campaigns.
Further complicating matters, the...
By Fiona Robinson (Senior Marketing Manager)
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending.
Seven years ago, “Black...
By Janelle Pelletier and Travis Murray
November 18, 2021
Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence.
For example, UK online retailer AO World...
November 16, 2021
Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely.
One-third (32 percent) of all email “opens” are now...
November 11, 2021
As an email marketer, you’ve worked hard all year to reach subscriber inboxes—but don’t take your...
By Kate Adams (Senior Vice President of Marketing)
November 9, 2021
Our latest State of Email Live webinar featured another fantastic lineup of guests, including Kostas Karagkounis from Emarsys, Antony Humphreys from the Royal Society...
November 4, 2021
It’s time to celebrate! After 20 years of automating over 80 million data quality jobs, DemandTools has helped thousands of CRM admins and RevOps...
By Jeff Foley (Senior Director of Product Marketing)
November 1, 2021
Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced.
The awards recognize the year’s best...
By Helen Parslow (Vice President of International Marketing)
October 29, 2021
This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named...
By Tom Bartel
World-class deliverability applications to optimize email marketing programs