The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about the subscribers who aren’t engaging? Why would...
Confused.com is an online price comparison service that helps consumers find deals on insurance, financial services, and utilities, among other categories.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Bulk sender requirements just got another major update—and if you’re sending more than 5,000 emails a day, you need to know what’s changing. Since May ...
Like any good sender, you put in the pre-flight prep work and you’re ready to hit “send” on your next email campaign. The question is: Will it land safely in...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
May 9, 2025
Microsoft has finally joined the bulk sender requirement club! After the announcement and implementation of Gmail and Yahoo’s bulk sender requirements, email experts speculated it was only a matter of time before Microsoft followed suit and released their own. But what does this mean for email marketers? Microsoft’s announcement Effective May...
April 29, 2025
Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...
April 14, 2025
Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI...
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about...
April 1, 2025
A well-maintained and accurate sales pipeline is crucial for sales reps to maximize efficiency, predict revenue, and close deals effectively. But maintaining...
March 27, 2025
Email marketing is a powerful tool for businesses. However, email programs require regular upkeep, particularly when it comes to managing unengaged subscribers.
March 20, 2025
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...
March 17, 2025
Salesforce list views are essential for users who need to filter, view, and update records efficiently. However, despite their benefits, list...
February 19, 2025
Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows. Over...
February 10, 2025
Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...
