Data may have once been seen as a byproduct of transacting business, but today it is the driving force of successful organizations across the globe. Just as evolving technologies like AI, IoT and autonomous vehicles rely on accurate data for optimal performance, businesses rely on quality data to operate and succeed. It all starts with […]
Did you know that out of all sales emails sent, only 24% are opened? As a salesperson, you want your emails to not only be part of the 24%, but also to convert. The big question is, what is the difference between an email no one opens and one that is opened and...
Your design looks great on every device. Your subject line is insanely intriguing. Your call-to-action is on point. But how will your subscribers see any of this if you have their email address misspelled in your database? Even the best email marketers struggle with...
After a busy few weeks, I’m delighted to be back in the US again for Dreamforce 2019, amidst industry trailblazers from around the globe. Proceedings are set to start in style on Tuesday morning with the #DF19 Kickoff Run. For anyone unfamiliar with this, it sees...
With over 170,000 attendees and 500 partner companies attending, Dreamforce can be an overwhelming week of information gathering, networking, and socializing. Getting the most out of this amazing experience takes some prep work in advance! Here are a few tips for...
With the holiday season right around the corner, many of us are already starting to think about what kind of gifts we’re going to give this year. When it comes to what to give the business, we can help you avoid the impending anxiety that accompanies picking out the...
It’s a familiar scene. You’re in yet another meeting (that could have been an email) talking about how to best leverage the prospect list from your CRM. Someone asks, "Can we pull a list?" and the (almost always hesitant) response is, "Yes, but I have no idea if the...
The good news about evaluating a data quality solution today compared to 15 years ago is that it was a much easier task back then. You read that correctly. It is far more complicated today to identify the best fit solution for Salesforce data management and...
What a couple of days! Validity’s inaugural attendance at London’s fabulous Festival of Marketing two weeks ago proved to be an invaluable opportunity to rub shoulders with some pioneering marketers, hear from businesses about their marketing successes and pain...
What could doubling your sales team's productivity do for your company and its bottom line? While your competitors may just mask the problem; you're ready to do something about it, and we're ready to help. In this article, we discuss how to be proactive and give your...
According to Forrester, insights-driven businesses are setting the pace for global growth and are on track to earn $1.8 trillion by 2021. “These customer-obsessed firms systematically harness insights across their organization and implement them to create competitive...
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