Healthcare Marketing Needs Precision Messaging: A Lesson Learned from Precision Medicine
Precision medicine, the medical model that customizes patient care to the individual, provides a lesson in healthcare marketing about the value of tailoring messaging strategies to the needs, goals, and lifestyles of your patients. What better way to increase...
How to Apply the KonMari Method™ to Cleaning Your CRM
I think we can all agree that the thought of cleaning your CRM isn’t something that immediately sparks joy – but imagine the outcome. When your CRM is full of accurate, standardized, and deduplicated data, your organization will be able to better predict...
5 Tips to Help You Keep Your Company’s Email Marketing Out of the Spam Folder
Email marketing can be a critical way for many businesses to reach out to their customer base; however, you want to make sure that you are sending out effective emails so that you do not waste time and money developing email campaigns that will end up in...
Establish a Data Ecosystem to Tap the Full Power of Your CRM
Your organization expects significant ROI from its CRM, but is the data it holds robust in quantity, but not quality? Are you tapping the full power of your CRM? The Power of Your CRM CRMs are designed to give you a clear picture of who your customers...
3 Things Every CRM Administrator Must Do…Starting Right Now
As a CRM administrator, you know the importance of achieving and maintaining high-quality CRM data. But what about your colleagues in marketing, sales, and customer service? What about the organization’s leadership? To get others in your organization to...
4 Ways Email Verification Boosts Marketing Results
You wrote the catchiest subject line, paired it with useful, interesting body content, and included a clear CTA – a recipe that is sure to generate clicks and, hopefully, conversions. But, what if the email never reaches the intended recipients? Imagine...
How to Lose Your CRM Administration Job in 10 Days
You’re probably familiar with the 2003 movie starring Kate Hudson and Matthew McConaughey, “How to Lose a Guy in 10 Days” – which, fun fact, is based on a book of the same name by Michele Alexander published in 1998. Instead of dating, let’s apply the...
Improve CRM Data Quality to Deliver Great Customer Experiences
The reality for today’s businesses? Having the best product is no longer enough. An organization’s ability to deliver great customer experiences is increasingly overtaking price and product as key brand differentiators. This means it’s more important...
Problems With CRM Data? Overcome Them With Data Integrity Solutions From Validity
When you choose products from Validity to help you overcome problems with CRM data, you get more than just the best third-party CRM software solutions for your organization. You get a community of support and valuable resources to help you at every stage...
Make CRM Data Your Priority in 2019
“Our customers are our number one priority.” “Our employees are our number one priority.” These are sentiments you frequently hear from businesses, and while they’re good sentiments to have, let’s finetune the message. What if you made CRM data your...
CRM Software Tips for Delivering Great Customer Experiences
In a culture where customers increasingly rely on social media, online reviews, and brand advocates to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Leverage these CRM...