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Validity Blog

December 1, 2022

The Art of the Oops: How to Recover from an Email Marketing Mistake

We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted a product that’s out of stock. You’ve committed an "email oops." At some point in every marketer’s career, there comes a campaign, which, despite rigorous Q&A, contains an error....

By Danielle Gallant (Senior Email Strategist)

Most popular

The Importance of Cleaning Dirty Data for Improved Operations and...

Exciting Mail Updates From Yahoo—and What They Mean for Senders...

The Beginner's Guide to Domain Use in Email Marketing...
Data Quality

November 29, 2022

Top 5 Ways Poor Data Quality is Sabotaging Your Business

Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the...

By Jessica Delahunt (Senior Content Marketing Manager)

Marketing Tips

November 23, 2022

Email Accessibility 101: Best Practices for Email Marketers

Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...

By Guy Hanson (Vice President of Customer Engagement)

Industry News & Trends

November 22, 2022

DMA Awards 2022: The Sweet Taste of Marketing Success

It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a...

By Guy Hanson (Vice President of Customer Engagement)

Industry News & Trends

November 21, 2022

eTail Nordic: Global Lessons from the Scandinavian Email Market

We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the...

By Guy Hanson (Vice President of Customer Engagement)

Email Verification & Marketing

November 17, 2022

What’s the Difference Between Email Read Rate and Open Rate?

Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have incorporated new subscriber engagement factors...

By Dayana Cadet (Content Writer)

Sales Productivity

November 15, 2022

What is Revenue Operations? The Complete Guide

Customers nowadays are better educated than ever. They expect fast, cross-channel, and personalized experiences from brands. Add in the boom...

By Sofie Couwenbergh (Content Writer)

Email Verification & Marketing

November 11, 2022

5 Winning Black Friday Email Examples from Top Brands

Black Friday: For most email marketers, it's like the Superbowl. To deliver optimal campaign results in this revenue-critical period, senders need to pull out all...

By Megan Farquharson (Email Strategist)

Email Verification & Marketing

November 8, 2022

Migrating IPs? Don’t Forget the Warmup!

An email marketer’s IP address is one of their most important assets—and it deserves the proper amount of attention and understanding.  

By Margaret Wolfenden (Email Strategist)

Email Verification & Marketing

November 2, 2022

How to Prevent Mailbombing & Protect Your Sender Reputation

Email abuse and security risks have evolved significantly in recent years. But one decades-old threat remains difficult for even the most email-savvy brands to...

By Dayana Cadet (Content Writer)