The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
It often seems the one constant in the email industry is that the email industry is constantly changing. Mailbox provider requirements, email filtering, and technology (like Apple Intelligence) are rapidly...
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Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Cynthia Price and Olivia Hinkle unpack Validity’s State of CRM Data Management Report to help you optimize and future-proof your CRM strategy.
Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like: 37% of CRM users reported losing...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
July 9, 2025
It often seems the one constant in the email industry is that the email industry is constantly changing. Mailbox provider requirements, email filtering, and technology (like Apple Intelligence) are rapidly evolving, leaving marketers to scrutinize the impact of these changes on their email programs. Earlier this year, we began to hear from a...
July 7, 2025
Email accessibility has always been an important part of inclusivity—and thankfully, more states and countries are finally starting to prioritize it.
July 1, 2025
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
June 24, 2025
Would you ever willingly alienate 25 percent of your marketing audience? Of course not. But if your content isn't built on a...
June 2, 2025
Buying email lists for marketing seems like a quick fix. It offers instant contacts, fast growth, and less effort, but this shortcut can lead...
May 27, 2025
The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it
May 9, 2025
Microsoft has finally joined the bulk sender requirement club! After the announcement and implementation of Gmail and Yahoo’s bulk sender requirements, email experts...
April 29, 2025
Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...
April 14, 2025
Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI...
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
