Healthcare Marketing: 4 Ways to Use Digital Marketing to Improve the Patient Experience
Digital marketing plays a critical role in helping healthcare providers deliver superior service and care for their patients. Whether you're launching an informational email campaign, posting educational resources related to your specific field of medicine, optimizing...
How to Reduce Your Automated Marketing Spend
Most businesses nowadays are utilizing some type of automated marketing. Whether it’s for emails, social media, or website actions, automated marketing just makes sense, especially when you consider how automated marketing increases revenues and improves...
12 Tips for Leaders to Improve Sales Management Strategy
Motivation and tenacity need to be like water and air for sales professionals. Yet, for many sales leaders, getting their sales team members to develop and hone these traits is a source of endless frustration. Do you need to refocus your sales...
Increase Email Open Rates With These 7 Proven Practices
Looking to increase your marketing email open rates? You’re not alone. According to recent statistics, email marketing remains a viable and valuable venue for reaching today's businesses and consumers. Consider this: In sheer numbers alone, active email...
Protect Your Email Sender Reputation With These 5 Tips
E-newsletters provide your business with a great, simple way to communicate with loyal customers. E-newsletters are relatively inexpensive to send and they're a great way to inform your customers of changes to your business, provide special deals and...
Healthcare Marketing Needs Precision Messaging: A Lesson Learned from Precision Medicine
Precision medicine, the medical model that customizes patient care to the individual, provides a lesson in healthcare marketing about the value of tailoring messaging strategies to the needs, goals, and lifestyles of your patients. What better way to...
How to Apply the KonMari Method™ to Cleaning Your CRM
I think we can all agree that the thought of cleaning your CRM isn’t something that immediately sparks joy – but imagine the outcome. When your CRM is full of accurate, standardized, and deduplicated data, your organization will be able to better predict...
5 Tips to Help You Keep Your Company’s Email Marketing Out of the Spam Folder
Email marketing can be a critical way for many businesses to reach out to their customer base; however, you want to make sure that you are sending out effective emails so that you do not waste time and money developing email campaigns that will end up in...
Establish a Data Ecosystem to Tap the Full Power of Your CRM
Your organization expects significant ROI from its CRM, but is the data it holds robust in quantity, but not quality? Are you tapping the full power of your CRM? The Power of Your CRM CRMs are designed to give you a clear picture of who your customers...
3 Things Every CRM Administrator Must Do…Starting Right Now
As a CRM administrator, you know the importance of achieving and maintaining high-quality CRM data. But what about your colleagues in marketing, sales, and customer service? What about the organization’s leadership? To get others in your organization to...
4 Ways Email Verification Boosts Marketing Results
You wrote the catchiest subject line, paired it with useful, interesting body content, and included a clear CTA – a recipe that is sure to generate clicks and, hopefully, conversions. But, what if the email never reaches the intended recipients? Imagine...