New Year’s Resolution: The Best CRM Data in 2019
Ah, the holidays. It’s my favorite time of the year for so many reasons. I think the most important reason I enjoy this time of the year is it allows for me to reflect personally, and professionally, on what I’ve achieved this year and what I hope to achieve in the...
Trust the Emails In Your CRM With Email Address Verification
Your ability to build strong customer relationships, nurture leads, and market effectively is directly tied to the accuracy of your CRM database. How can email address verification help you ensure key contact information is accurate? Contact Information...
The Happiest Place in CRM: Data Quality for Dynamics Users
Just a disclaimer: I love analogies. And metaphors. And life lessons. You’ve been warned. My daughter came home from a book fair recently with a biography of Walt Disney. Although she’s an ardent reader, this was the first biography I’d seen her take an...
Why Salesforce Data Cleaning Strategy Isn’t Just an Admin Problem
Who’s responsible for an organization’s Salesforce data cleaning strategy? As this article shows, the answer isn’t as simple as you think. Poor Data Quality In today’s business environment, poor data quality is created by a variety of sources and has...
10 Must-Have Salesforce Apps for Businesses
Over the years, there have been many wonderful apps created that are native to, compatible with, or ready to integrate into Salesforce. Here, we highlight 10 of the must-have Salesforce apps for businesses you should consider right now. Salesforce has...
Can Dirty Data In Your CRM Create Chaos In Your Culture?
Dirty data in your CRM can lead to employee resentment, low productivity, and the erosion of a company’s culture faster than you can say Salesforce. Here’s how different departments in your organization view the breakdown. Doctor, I Keep Having This...
7 Salesforce Data Management Tips You Should Know
No matter how long you’ve been working within Salesforce, it’s important to regularly evaluate the data management systems you have in place and review the best practice tips shared by other Salesforce admins. Sometimes you come across a strategy you can...
What Does It Mean To Be a Data Quality Ambassador?
Misleading, incomplete, or duplicate data is at the core of CRM product adoption, often prompted by the frustrations multiple departments face in the absence of good data. But a data quality ambassador can help. The Challenge of Bad Data For example,...
Why Routine Salesforce Data Management is More Important Than You Think
Over the years, data has increasingly been regarded as an organization’s most vital asset. It’s central to everything you use Salesforce for. It’s the engine that powers your customer marketing and sales programs. It’s a resource relied on to understand...
Salesforce Admins: How Clean is Your Data?
As a Salesforce administrator, you know how much effort it takes to achieve data quality, let alone maintain it. But in today’s increasingly tech-savvy world, keeping data clean is becoming even more complicated. Customer Engagement Channels...
Top 10 Tips to Improve Your Salesforce Data Quality
Advancements in communication technology have changed the way businesses and customers interact. According to research from Teradata, over 50 percent of organizations are now using seven or more channels to reach their customers. The more channels your...