Data is the lifeblood of a company and a key driver in guiding business strategies and growth. But if data is invalid, incomplete, or otherwise inaccurate, things can get ugly quickly. In this article, we explore the good, the bad, and the ugly of one of the biggest assets a company has – its customer […]
Email marketing metrics don’t just help you confirm when things are going right. They also flag you when things aren’t going as planned so you can resolve issues quickly. This article covers several email marketing metrics you should be monitoring to help you closely...
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How do you get the most out of your Salesforce investment? We provide several tips – from implementation to adoption – to help you maximize its value. CRM Systems and Customer Relationships Implemented appropriately, Salesforce can be a valuable customer relationship...
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What makes today's CRM systems and CRM software so impressive? For one, it's their ability to help solve one of the most vexing challenges for businesses: empowering human connections, while avoiding human error. CRM Systems and CRM Software: What's the Goal? ...
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Whether you’ve heard it on the news, in the boardroom, or perhaps from a disappointed boss when campaign ROI didn’t meet projections, you know the business cost of poor data quality can be high in more ways than one. When data quality is poor, marketers can’t reach...
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Experts agree planning and documenting your content marketing strategy is key to the success of your efforts. But is this often a case of do as I say, not as I do? According to research from the Content Marketing Institute and MarketingProfs, it may be. While 78...
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Today’s data-driven businesses have high expectations about data accuracy. How do you ensure customer data quality is up to the challenge? Bring your A-game with these four steps. Step 1. ACCEPT That You Have Bad Data Sorry to break it to you, but you have bad data....
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Even if you aren’t familiar with the hit movie "Jerry Maguire," you’re probably familiar with famous quotes from the comedy. Oddly, several of these quotes serve as great tips for creating effective email marketing campaigns. Or maybe I’m just odd for thinking they...
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Want an easier way to edit your CRM data in Salesforce? Thanks to ReadyGrids, a new addition in GridBuddy, you can start inline editing in Salesforce immediately (no configuration required). GridBuddy is a Salesforce app that dramatically reduces your Salesforce...
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Each year, CRM Magazine releases its “CRM Top 100” issue, which features the leading companies, latest technologies, and hottest trends in CRM, and their impact on customer service, marketing, and sales. Here’s a highlight of what you should know. Data is King – But...
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When I edit data on an Account or an Opportunity (or any record type, really), I spend a lot of time in the "related items" area. I scroll, wait for the page to catch up to me, click, wait for the related item to load, grab the information I need, and (finally!) go...
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