It’s time for CMOs to take responsibility for CRM data – here’s why

Who’s job is it to make sure your CRM data is shipshape? Well, if you are a CMO or marketing manager, you should make it your responsibility. Pronto. Without organised and up-to-date CRM data, even the most fiendishly inventive marketing campaigns can die on their feet. That’s a huge waste of both time and money. But when you get your CRM straight from the start, you can transform the success of your marketing.