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Validity Blog

April 28, 2026

CRM Integration Guide: Strategies, Benefits, and Tips for Implementation

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By Dayana Cadet

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Email Marketing

April 24, 2026

Why Verification Is the Critical First Step in Any Email Strategy

You can design a beautiful email with carefully targeted messaging, but without email verification, you could be making an expensive mistake. Many email marketers...

By Olivia Hinkle, Director of Product Marketing

Email Marketing

April 23, 2026

10 Mother’s Day Email Campaign Tactics for Both Sides of the Pond

In the UK, Mother’s Day lands earlier in the year—mid-March—while the US and much of Western Europe celebrate in May.  For email...

By Guy Hanson (VP of Customer Engagement)

Email Deliverability

April 21, 2026

How Bad Data Destroys Email Deliverability

Many email marketers are tasked with growing their lists as much as humanly possible. But issues like data decay, human error at signup, and form abuse can quickly...

By Julie Stuck (Senior Email Strategist)

Email Marketing

April 9, 2026

Email Glow Up: How Gmail’s New Address Change Feature Impacts Email Marketers

Gmail is at it again! In the January edition of our State of Email webinar series, my colleague Laura Christensen predicted...

By Guy Hanson (VP of Customer Engagement)

Email Marketing

April 2, 2026

Adding Fool to the Fire: How to Strike a Balance with April Fools Email Campaigns

Every April 1st, I scan my inboxes to catch the senders who are having a little fun with their customers. This year did not disappoint.  Before...

By Guy Hanson (VP of Customer Engagement)

Data Quality

March 27, 2026

How to Take Control of Data Quality Management

Your data is only as powerful as it is trustworthy—especially in the age of AI.  Data quality management is the collection of...

By Olivia Hinkle, Director of Product Marketing

Email Deliverability

March 17, 2026

Bad Email Deliverability isn’t an IT Problem—It’s a Customer Experience Problem!

We’ve all been there: You spend weeks on an email campaign, putting together flawless creative and a punchy call-to-action. You hit send, only to realize half...

By Laura Christensen (Sr. Director of Professional Services)

March 6, 2026

The Benefits of Email List Validation Automation

Key takeaways Email list validation automation is crucial for ensuring deliverability and maximizing the effectiveness of your email marketing campaigns. Automating email list validation delivers...

By Validity

Email Deliverability

February 18, 2026

Love Me Do: A 2026 Valentine’s Email Review

After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional...

By Guy Hanson (VP, Customer Engagement)