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Email Deliverability

October Email Deliverability News Roundup

Hey, email marketers and enthusiasts! We’re back this month with the top stories, tips, and tricks from the last month in the world of email deliverability. Enjoy! New branding capabilities with Apple Apple's Business Connect tool will soon allow companies to display their brand name, logo, and department in emails, phone calls,...

By Geoffrey Palmer (Sr. Product Marketing Manager)

Salesforce Data Governance Best Practices

Salesforce offers a centralized interface that simplifies customer relationship management (CRM). However, keeping track of all customer, account, and lead insights this system collects...

October 25, 2024

3 Spooky Salesforce Data Nightmares

Over my 17 years working with Salesforce, I’ve experienced my fair share of “data nightmares.” Most admins can say the same.

October 17, 2024

Ultimate Guide to Holiday Email Marketing

Ultimate Guide to Holiday Email Marketing The holidays are characterized by festivities, happiness, and lots of shopping. While U.S. shoppers spent $221.8 billion...

October 10, 2024

Top Holiday Email Subject Lines

The upcoming holiday season is expected to achieve a record-breaking spend of $240.8 billion. Millions of marketers and retailers will use...

October 8, 2024

Black Friday and Cyber Monday Email Marketing Best Practices

As November approaches, retailers have one thing on their minds—Black Friday. This and Cyber Monday represent the pinnacle of holiday shopping—and they are prime...

October 4, 2024

September Email Deliverability News Roundup

Hey email marketers and enthusiasts! This is the first blog in a new series in which we’ll summarize...

September 26, 2024

Case Closed: The Mystery of Declining Email Open Rates

Open rate, once a key performance metric for email marketers, became less reliable after Apple's Mail Privacy Protection...

September 18, 2024

Why Using the DKIM l= Tag is Always a Bad Idea

Appropriate email authentication plays a critical role in the success of any email marketing program. Email authentication allows receiving email servers...

September 6, 2024

How is B2B Email Deliverability Different? Tips and Tricks for B2B Senders

Are you a B2B sender? If so, we’ve got some hot tips and things for you to know! B2B and B2C...

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