January 23, 2026
Key takeaways: Keeping your CRM data in good shape takes ongoing care—it's not a one-and-done fix. With the right monitoring framework in place, you can stay on top of your data and keep results on track. The right data quality tools will grow with your business and keep the time you spent building customer relationships...
January 20, 2026
Data decay is the natural process by which your customer data becomes outdated, incomplete, or inaccurate over time. People change jobs, companies restructure, and...
January 16, 2026
Your customer relationship management (CRM) system is key to understanding your customers, personalizing their experiences, and driving revenue. However, inconsistent data makes it difficult...
If you aren’t actively maintaining your database, a significant portion of your marketing budget is likely being spent trying to reach people who aren't...
December 30, 2025
Key takeaways: Proper email infrastructure setup involves authentication to help prevent phishing and spoofing. Neglecting sender reputation management negatively impacts inbox placement. Maintaining...
Key takeaways: A high-quality email list—made up of engaged, permission-based, and accurate contacts—improves campaign performance, reduces bounces, and maximizes return on investment. Ongoing list...
Key takeaways: Email hygiene is crucial for the success of email marketing campaigns and maintaining strong deliverability. Disposable email cleaning involves identifying and...
December 18, 2025
Ah yes, the industry’s favorite topic: AI. It’s everywhere—every webinar, every keynote, every LinkedIn debate. AI has introduced exciting features that marketers have eagerly embraced, especially for tasks...
December 15, 2025
If you’ve been paying attention lately, you might have noticed a significant influx of updates from mailbox providers—and they’re not done yet!  Yahoo and Gmail have...
December 12, 2025
Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London.  It’s a night to celebrate the year’s most groundbreaking...