Advanced deliverability tools that enhance your Litmus workflows.
July 9, 2025
The one constant in the email industry is that the email industry is constantly changing! Mailbox provider requirements, email filtering, and technology (like Apple Intelligence) are rapidly evolving, leaving email marketers to scrutinize the impact of these changes on their email programs
July 7, 2025
Email accessibility has always been an important part of inclusivity—and thankfully, more states and countries are finally starting to prioritize it.
July 1, 2025
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
June 24, 2025
Would you ever willingly alienate 25 percent of your marketing audience? Of course not. But if your content isn't built on a...
June 2, 2025
Buying email lists for marketing seems like a quick fix. It offers instant contacts, fast growth, and less effort, but this shortcut can lead...
May 27, 2025
The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it
May 9, 2025
Microsoft has finally joined the bulk sender requirement club! After the announcement and implementation of Gmail and Yahoo’s bulk sender requirements, email experts...
April 29, 2025
Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...
April 14, 2025
Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI...
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...