Email Infrastructure and Service Providers

Validity Blog

The Beginner's Guide to Setting Up Email Infrastructure That Actually Works

[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]So, you've got a great email campaign ready to go. The copy is sharp, the design is snappy, and you're...

By Validity

January 23, 2026

12 Expert Email Marketing Predictions for 2026

Key takeaways: AI will reshape email marketing jobs by automating content creation, requiring marketers to focus on strategy, quality assurance, and brand voice. Mailbox provider...

By Matt Shore (Content Marketer)

December 15, 2025

Peek Behind the Curtain: How Email Marketers Should Use Yahoo’s New Sender Hub Insights and Google Postmaster Tools v2

If you’ve been paying attention lately, you might have noticed a significant influx of updates from mailbox providers—and they’re not done yet! Yahoo and Gmail have...

By Matt Shore (Content Marketer)

October 29, 2025

Did Apple Forget How to Count? What the Jump from iOS 18 to iOS 26 Means for Marketers

If your phone is still running iOS 18.7, but you’re hearing buzz about iOS 26, you might be wondering: what happened to iOS...

By Julie Stuck (Senior Email Strategist)

October 16, 2025

How Major Providers Like Google, Microsoft, and Apple Sort Your Inbox

Gone are the days when all emails landed in one giant inbox pile. Today’s inboxes are smarter, using tabs and categories to sort...

By Laura Christensen and Danielle Gallant (Validity Professional Services Team)

October 3, 2025

Gmail Updates Marketers Need to Know: Purchase Tracking and ‘Most Relevant’ Promotions

Gmail is shaking things up again just in time for the peak holiday season! When Gmail originally...

By Megan Farquharson (Email Strategist)

September 26, 2025

Why Gmail’s New Manage Subscriptions Feature Matters to Email Marketers

Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...

By Megan Farquharson (Email Strategist)

September 5, 2025

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...

By Guy Hanson (VP of Customer Engagement)

July 1, 2025

Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next

Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?

By Danielle Gallant (Sr. Email Strategist)

June 24, 2025

Unlocking Email Accessibility for All: What the European Accessibility Act (EAA) Means for Your Campaigns

Would you ever willingly alienate 25 percent of your marketing audience? Of course not. But if your content isn't built on a...

By Guy Hanson (VP of Customer Engagement)

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