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Turn your data into revenue.

Whether you’re looking to optimize the performance of your email marketing, data management or sales functions, Validity is your trusted partner to ensure you’re reaching who you need to.

From the makers of:

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  • GridBuddy Connect logo
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  • BriteVerify logo
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Email and data solutions for every industry.

Validity For
Email Marketing

Increase inbox placement and maximize subscriber reach with clean and actionable data.

Validity For
Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time.

Validity For
Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption.

Tens of thousands of customers rely on Validity to grow faster with better data.

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Get more from your data with Validity.

An email success platform like no other.

Created by the most respected pioneers of email optimization and deliverability, Everest is the absolute pinnacle of email marketing–the only solution in the world that gives you full control of all critical stages of email marketing: pre-send prep and creation, in-flight optimization, and post-send monitoring.

Email verification for the serious marketer.

BriteVerify is the industry’s longest standing and most complete email and contact verification solution. Our technology allows you to gather real contact data at the point of collection paired with the ability to check your data at any time – protecting customer experience and your email reputation.

The most productive user experience for CRM.

Transform how you interact with your data through the versatility of grids. Create a clear, informative way to interact with your data for more productive end users and a more predictable business

The ultimate CRM toolkit.

Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business. Automate your DemandTools data quality routines with JobBuilder for efficient and consistent data management.

Our customers love us.

“Their email analytics and oversight beyond what is provided by our ESP increases our confidence level and gives us the critical insights to drive more informed decisions.”

Gary Grimes
Director, Email & Engagement – CareerBuilder

“If you want to accelerate the productivity of your teams, you need GridBuddy Cloud.”

Steven Cox
Manager of Global Sales Tools Strategy, NetApp

“With BriteVerify, we reduced our hard bounces on marketing emails by over 45 percent and we removed over 150,000 invalid email addresses from our POS system alone.”

Gail Buffington
VP Marketing & Analytics at Soft Surroundings


State of Email Live

February 8 | 12pm ET • 5pm UK

Valentine’s Day is the fifth largest consumer spending event in the United States after the winter holidays and Mother's Day. Last year US consumers spent an estimated $24 billion

[Inbox Insiders] New Year, New Email Program: Uncovering the Secrets to Email Success in 2023

On Demand Webinar

When the going gets tough, tough email marketers get going. Signs indicate 2023 might be a difficult one for email senders. Recession woes, tight consumer privacy laws, and sky-high consumer...

Data In Sight: CRM Data Predictions for 2023

On Demand Webinar

2023 is upon us, and the importance of CRM data – from directing critical business decisions, to fueling increasingly advanced analytics technologies – is only increasing. Add to the mix...


State of Email 2022: Mastering the New Email Landscape

Validity’s State of Email 2022 report is here—and you won’t find these insights anywhere else. Packed with expert tips, jaw-dropping stats, and data-driven forecasts for 2022, this report is your...

The State of CRM Data Management in 2022

In many cases, they’re wrong. Validity surveyed 600+ organizations around the world and found that user confidence in CRM data does not reflect reality. This disconnect has crippling bottom-line impacts, including...

Hickory Farms Case Study

With incredibly loyal customers, Hickory Farms has traditionally received great responses from its email marketing, but 2020 was different. Hickory Farms needed a solution to help them reach the inbox at...

Schedule your demo today!

Our data integrity solutions can save you time and help you make decisions that drive more leads, close more deals, and confidently plan for continued growth.