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Turn your data into revenue.

Whether you’re looking to optimize the performance of your email marketing, data management or sales functions, Validity is your trusted partner to ensure you’re reaching who you need to.

From the makers of:

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  • GridBuddy Connect logo
  • DemandTools logo
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  • BriteVerify logo
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Email and data solutions for every industry.

Validity For
Email Marketing

Increase inbox placement and maximize subscriber reach with clean and actionable data.

Validity For
Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time.

Validity For
Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption.

Tens of thousands of customers rely on Validity to grow faster with better data.

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Get more from your data with Validity.

An email success platform like no other.

Created by the most respected pioneers of email optimization and deliverability, Everest is the absolute pinnacle of email marketing–the only solution in the world that gives you full control of all critical stages of email marketing: pre-send prep and creation, in-flight optimization, and post-send monitoring.

Email verification for the serious marketer.

BriteVerify is the industry’s longest standing and most complete email and contact verification solution. Our technology allows you to gather real contact data at the point of collection paired with the ability to check your data at any time – protecting customer experience and your email reputation.

The most productive user experience for CRM.

Transform how you interact with your data through the versatility of grids. Create a clear, informative way to interact with your data for more productive end users and a more predictable business

The ultimate CRM toolkit.

Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business. Automate your DemandTools data quality routines with JobBuilder for efficient and consistent data management.

Our customers love us.

“Their email analytics and oversight beyond what is provided by our ESP increases our confidence level and gives us the critical insights to drive more informed decisions.”

Gary Grimes
Director, Email & Engagement – CareerBuilder

“If you want to accelerate the productivity of your teams, you need GridBuddy Cloud.”

Steven Cox
Manager of Global Sales Tools Strategy, NetApp

“With BriteVerify, we reduced our hard bounces on marketing emails by over 45 percent and we removed over 150,000 invalid email addresses from our POS system alone.”

Gail Buffington
VP Marketing & Analytics at Soft Surroundings


State of Email Live – Deliverability Benchmarks: The Real Cost of Missing the Inbox

April 12 | 12pm ET • 5pm UK

Validity’s highly anticipated Deliverability Benchmark report is hot off the presses—and unfortunately for senders, our findings show deliverability is only getting harder.

Data In Sight: Sure-fire tips to drive Salesforce adoption

On Demand Webinar

Salesforce can be difficult to use—so much so that many users will avoid using it altogether and turn to something they’re more comfortable with, like Excel.   The problem? Low Salesforce...

[Inbox Insiders] Don’t Wait to Automate: How to Get More from Your Email Automation

On Demand Webinar

Email automation is lauded as a silver bullet that helps marketers save time, earn more engagement, and deliver relevant, personalized content at scale. But it’s easy to get wrong. In...


The State of SMS Marketing in 2023

Unfortunately, results showed that brands using SMS are falling short of consumer expectations—and the bottom-line consequences can be dire. To learn how to navigate the opportunities and pitfalls of SMS...

How to Defeat Duplicates in Your CRM

Deduping your CRM data isn’t a one-and-done effort—it’s an endless cycle. But it doesn’t have to feel like an endless chore. It’s inevitable that customer records will enter your CRM...

The Email Marketing IQ Quiz

Hot email performance starts with a solid handle on best practices. This 15-question quiz puts your email IQ to the test. Learn if you need to add more kick to...

Schedule your demo today!

Our data integrity solutions can save you time and help you make decisions that drive more leads, close more deals, and confidently plan for continued growth.