Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Get to the Inbox. Connect with Subscribers.

The path to the inbox is more complex than most email marketers think. Mailbox Providers have complex filtering algorithms for deciding what email is accepted and whether it is placed in the inbox or in the spam folder. In fact, one in five messages never reaches the inbox. Take the guesswork out of email deliverability with Validity for Email.

Verification

With BriteVerify, our email verification solution integrates with multiple email and point of capture platforms to ensure the emails on your list are correct, deliverable, and provide value to your business.

Deliverability

With Return Path Platform, you have access to the industry’s most comprehensive set of email optimization solutions including placement, reputation, creative, and engagement data.

Certification

With Certification, you ensure your emails reach the inbox by receiving benefits at major mailbox providers to drive increased ROI from the email channel.

BriteVerify Email Verification

Stop bouncing and start converting your subscribers.

As an email marketer, you spend a lot of time and money to acquire subscribers. However, either at the point of acquisition or over time, invalid email addresses end up on your list.

These invalid addresses prevent you from communicating with valuable subscribers. With BriteVerify, you can ensure you have a clean list of email addresses by checking your subscriber list before you hit send. Remove the noise from your email marketing lists and focus on connecting with your real audience.

Return Path Platform

The most comprehensive way to improve your inbox placement and reputation.

The Return Path Platform offers an innovative, intuitive, and streamlined email performance experience. Our unique data helps you quickly and efficiently diagnose and solve email program issues. Finally have insight into whether those “delivered” emails are going to the inbox, the spam folder or are being blocked at Mailbox Providers around the world. Gain insight into your sending reputation metrics and know where to make actionable changes to improve your chances of getting to the inbox. Through multiple data sources, you’ll have the complete picture of true deliverability for your email program.

Preview your creative before you hit send to ensure you won’t have any email rendering or spam filtering issues, giving your subscribers the best possible experience in their inbox. And to continue to optimize your program, get data on how, where, when, and for how long your email messages are being viewed to strategically segment your email campaigns.

Return Path Certification

Reach more subscribers and increase revenue.

Certification is the industry’s most unique and powerful whitelist, providing benefits at major Mailbox Providers to ensure your emails get delivered to the inbox. More messages in the inbox mean more opportunities for your customers to see your message and ultimately drive increased ROI from the email channel.

Our Certified list includes senders that are recognized for safe and strong sending habits with reputable programs. Top mailbox providers utilize the list to influence their filtering decisions, which means these senders receive benefits across the mailboxes that matter most. On average, Certified senders see inbox placement rates that are 32.5 percentage points higher at the top mailbox providers, compared to similar, non-Certified senders.

What Validity For Email Delivers

Reaching the inbox doesn’t have to be challenging. With Validity for Email, we help ensure your subscriber data is clean and that your emails are delivered to the inbox by giving you actionable insights into your email performance.

Inbox Placement

Get a comprehensive look into what percentage of your mail is going to the inbox, the spam folder, or is being blocked.

Reputation and Sender Score

Understand key metrics that drive reputation and Mailbox Provider filtering decisions.

Blacklist Monitoring

Real-time blacklist monitoring and alerting continuously check to make sure you haven’t hit any blacklists.

Alerting

Automatically detect issues that could negatively impact your email program.

Custom Deliverability Reporting

Custom alerting and reporting specific to your email program so you’re alerted on issues that are most important to you.

Subscriber Engagement

Everything you need to know about your customers usage to maximize conversion rates.

Inbox Rendering

Ensure your message has the most impact on subscribers by optimizing your design before it reaches your customers’ inboxes.

Email Validation

Ensure you have a clean list of email addresses by checking your subscriber list before you hit send.

Certification

Increase subscriber reach and ROI from the email channel with preferential inbox placement at major Mailbox Providers.

Get Validity for Email Now

Reaching the inbox doesn’t have to be challenging. With Validity for Email, we help ensure your subscriber data is clean and that your emails are delivered to the inbox by giving you actionable insights into your email performance.

Check out our other solutions

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time.

Validity for Data Management

Simplify data management with solutions that improve data quality and increase adoption.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

DupeBlocker

The only real-time integrated duplication blocker used by Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

 

PeopleImport

Leading the industry in preventing duplicate records when importing massive lists or trade show contacts

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time