Validity announces Everest, the premier email engagement platform in the world. Learn more.

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Get to the Inbox. Connect with Subscribers.

The path to the inbox is more complex than most email marketers think. Mailbox Providers have complex filtering algorithms for deciding what email is accepted and whether it is placed in the inbox or in the spam folder. In fact, one in five messages never reaches the inbox. Take the guesswork out of email deliverability with Validity for Email.

Verification

With BriteVerify, our email verification solution integrates with multiple email and point of capture platforms to ensure the emails on your list are correct, deliverable, and provide value to your business.

Deliverability

With Everest, you have access to the industry’s most comprehensive set of email optimization solutions including placement, reputation, creative, and engagement data.

Certification

With Certification, you ensure your emails reach the inbox by receiving benefits at major mailbox providers to drive increased ROI from the email channel.

Service

With Service, leave the email troubleshooting and strategy to us. Our team of industry leading email experts helps you improve your email program, resolving your toughest email problems to accomplish your biggest goals.

Verification

With BriteVerify, our email verification solution integrates with multiple email and point of capture platforms to ensure the emails on your list are correct, deliverable, and provide value to your business.

Deliverability

With Everest, you have access to the industry’s most comprehensive set of email optimization solutions including placement, reputation, creative, and engagement data.

Learn More

Certification

With Certification, you ensure your emails reach the inbox by receiving benefits at major mailbox providers to drive increased ROI from the email channel.

Service

With Service, leave the email troubleshooting and strategy to us. Our team of industry leading email experts helps you improve your email program, resolving your toughest email problems to accomplish your biggest goals.

Trust in Email

Trust between marketers, email providers and consumers has never been more important. Hear from Validity Founder and CEO, Mark Briggs, about the importance of trustworthy email and what makes Validity for Email truly unique in the industry.

The Everest Platform

The most comprehensive way to improve your inbox placement and reputation.

For businesses large and small that depend on email to get the job done, Everest is the email success platform that gives you crucial insights and deliverability guidance from an all-in-one, integrated solution, so you can maximize the ROI from your email marketing.

 Unlike sending platforms and other email marketing point solutions, whose metrics tell only part of the story, Everest’s exclusive data feeds, access to the largest data network in the industry, and widespread integration and support with the email ecosystem gives you the most complete analysis of your email marketing channel, so you can get more mail delivered and more customers engaged.

View Time Optimization

The next generation of inbox placement technology.

Exclusive to Validity customers, View Time Optimization works with Validity for Email to increase the ROI from your email marketing. Deliver your email to top positions of your audience’s crowded Verizon Media inboxes the moment they engage with–and are active in–their email app. The result? More impressions, engagement, and revenue.

Certification

Reach more subscribers and increase revenue.

Certification is the only sending practices program preserving your high inbox placement rate at top mailbox providers. More messages in the inbox mean more opportunities for your customers to see your message and ultimately drive more ROI from the email channel.

Our Certified list includes senders recognized for safe and strong sending habits with reputable programs. Top mailbox providers utilize the list to influence their filtering decisions, which means these senders receive benefits across the mailboxes that matter most.

BriteVerify Email Verification

Stop bouncing and start converting your subscribers.

As an email marketer, you spend a lot of time and money to acquire subscribers. However, either at the point of acquisition or over time, invalid email addresses end up on your list.

These invalid addresses prevent you from communicating with valuable subscribers. With BriteVerify, you can ensure you have a clean list of email addresses by checking your subscriber list before you hit send. Remove the noise from your email marketing lists and focus on connecting with your real audience.

Managed Service

Let our team be an extension of yours.

With everything you manage as an email marketer, you can lean on us for program monitoring, advice, and special projects. Whether you’re experiencing below average inbox placement, low engagement rates, disappointing program ROI, or a poor sending reputation, our Managed Service solution can help.

The Managed Service team is comprised of the best and brightest minds in the email industry. They work as an extension of your current marketing team, keeping checks on your deliverability metrics, giving customized recommendations, and guiding you through the evolving world of email. These email experts guide your basic needs or provide customized, strategic solutions for measurable results that drive ROI.

What Validity For Email Delivers

Reaching the inbox doesn’t have to be challenging. With Validity for Email, we help ensure your subscriber data is clean and that your emails are delivered to the inbox by giving you actionable insights into your email performance.

Inbox Placement

Get a comprehensive look into what percentage of your mail is going to the inbox, the spam folder, or is being blocked at major mailbox providers, thanks to the largest global seed list in the industry.

Reputation Network

Get the most visibility into your sender reputation, with our industry-leading trap network and our data partnerships with leading mailbox providers, filtering companies, and all key blocklist operators.

View Time Optimization

Deliver email to top Verizon Media inbox positions — Yahoo, AOL, Verizon.net, ATT.net, and more — the moment mailbox users are active.

Custom Dashboards & Reporting

See what’s most important to you by combining your personalized collection of data and alerts into a single interface.

Design Optimization

Collaborate, design, code and test your email design and content before you mail subscribers, so messages function and look properly on their devices and more than 70 mail applications.

Engagement Analytics

Knowing which mobile devices, email clients, and browsers your customers are using to view your email, as well as what time they are opening, where they are opening, and for how long they are reading, means you can maximize response and conversion rates by designing and optimizing emails just for them.

List Validation

Ensure you have a clean list of email addresses by checking your subscriber list before you hit send. BriteVerify removes any mistyped or invalid email addresses from your list so you protect your sender reputation.

Certification

Preserve high placement rates thanks to continuous monitoring, dedicated security and compliance teams, exclusive data, and preferential treatment through broad partnerships with leading mailbox providers.

Get Validity for Email Now

Reaching the inbox doesn’t have to be challenging. With Validity for Email, we help ensure your subscriber data is clean and that your emails are delivered to the inbox by giving you actionable insights into your email performance.

Check out our other solutions

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time.

Validity for Data Management

Simplify data management with solutions that improve data quality and increase adoption.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time