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 Validity Community

Validity Leadership Team

Meet Our Leadership Team

Mark Briggs

Mark Briggs

Chairman/CEO

Mike Piispanen

Mike Piispanen

Chief Operating Officer

Reed Malleck

Reed Malleck

Chief Financial Officer

Don Williams

Don Williams

Chief Revenue Officer

Alain Marcuse

Alain Marcuse

Chief Information Security Officer

Chris Newhall

Chris Newhall

Chief Accounting Officer

Wayne Parslow

Wayne Parslow

EVP - International

Kate Adams

Kate Adams

SVP - Marketing

Frank Capecci

Frank Capecci

CPO - Human Resources

Thomas Bartel

Thomas Bartel

SVP - Data

Chris Hyde

Chris Hyde

SVP - Global Head of Data Solutions

Greg Kimball

Greg Kimball

SVP - Global Head of Email Solutions

MJ McCarthy

MJ McCarthy

SVP - Global Account Management

Barbara Cooke

Barbara Cooke

SVP - Customer Success

Gary Learner

Gary Learner

SVP - Engineering

Karen Friedrich

Karen Friedrich

SVP - Enterprise & Channel Sales, Americas

Lily Cua Willess

Lily Cua Willess

SVP – Strategy & Corporate Development

Cecilia Belele

Cecilia Belele

VP - Sales, LATAM

Helen Parslow

Helen Parslow

VP - Marketing, International

Guy Hanson

Guy Hanson

VP - Customer Engagement

Charlie Gardtner

Charlie Gardtner

VP - Sales Enablement

Andy Dittrich

Andy Dittrich

VP - Financial Planning and Analysis

Ryan Policella

Ryan Policella

VP - Sales Development

Brian Winters

Brian Winters

VP - Global Strategic Partnerships

Brian Prusak

Brian Prusak

VP - Corporate Controller

Eduardo Ugarte II

Eduardo Ugarte II

SVP-Legal

Board of Directors

Mark Briggs

Mark Briggs

Chairman & CEO

Jim Quagliaroli

Jim Quagliaroli

Silversmith Capital Partners

Sri Rao

Sri Rao

Silversmith Capital Partners

Mike Volpe

Mike Volpe

CEO at Lola.com

Mark E. Hastings

Mark E. Hastings

Providence Strategic Growth

Tom Reardon

Tom Reardon

Providence Strategic Growth

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

Duplicate Dashboard

Monitor the number of duplicates and ensure your scenarios are addressing the many ways duplicates can be identified.

Object, Record, and Field Selection

Choose which records are evaluated for more control over how data is combined.

Matching Rules

Choose which records are evaluated for more control over how data is combined.

Winning Record Rules

Decide which record in each duplicate group remains in Salesforce.

Field Rules

Define which value is kept for each field.

Automation

Maintain a duplicate free CRM without lifting a finger.

Merge Options

Have even more control over your duplicates.

DemandTools Features

Assess

Understand how strong or weak your data is and know where to focus remediation efforts.

DupeBlocker

Put a protective barrier around Salesforce and prevent duplicates at the source.

Import

Cleanly add records to Salesforce and eliminate pre-import data prep.

Tune

Use a grid-based view for on-the-fly data management and modification.

Dedupe

Clean up existing duplicates and maintain a duplicate-free CRM.

Modify

Mass modify your data and get customer insights with just a few clicks.

Export

Transfer Salesforce information to other business systems, extract specific data sets, or back up Salesforce records.

Reassign

Maintain correct record ownership when employees or territory assignments change.

Convert

Keep your lead queue duplicate free.

Delete and Undelete

Remove old records, free up storage space, and stay in compliance with data regulations.

Email Verification

Verify email addresses in Salesforce to keep communication flowing with your customers.

GridBuddy Connect Features

Multi-Object Inline Editable Grids

Update records across multiple objects in one view instead of clicking between browser tabs.

Conditional Formatting

Bring attention to the fields that matter most.

Filters and Expansive Search

Search 50x more records across your entire dataset, not just the page you’re on.

Tabbed Workspaces

A single, tabbed view that combines the grids your team needs to do their specific jobs.

CRM Connectors

Connect your Salesforce and Microsoft Dynamics 365 CRM across multiple Orgs.

Zendesk Connector

Bring your customer data from Zendesk into the same view as your CRM data.

Multi-Object Inline Editable Reports

Use grids as more flexible, informative reports.

Actions

Use single actions to work with one record at a time or apply batch actions to work with multiple records at once.

Everest Features

Real-Time Verification

Verify customer information at the point of capture to prevent invalid data from entering your database.

List Validation

Quickly identify and remove contact information that is invalid before trying to connect with them.

Phone Number and Address Verification

Validate phone numbers and mailing addresses before spending time and money trying to connect with each contact.

Bulk Verification

Perform regular validation of large datasets at speed and scale to remove information that has become stagnant.

Ready-Made Integrations

BriteVerify integrates with your favorite tools to help automate your validation process.

Custom Integrations

Connect with your existing systems using our suite of APIs to help automate and simplify your workflows.

Everest Features

Inbox Placement Insights

Accurately measure performance to get more messages to the inbox

Engagement Analytics

Better understand your audience to maximize response and conversion rates.

Sender Certification

Drive more ROI from your email programs through an exclusive program for best-in-class senders.

Dashboards and Alerts

Quickly view the data that is most important to your email program in a single interface.

Reputation Monitoring

Keep a close eye on the signals that affect your sender reputation and quickly address problem areas.

Design and Content

Ensure your messages look good and function properly across all devices.

View Time Optimization

Deliver emails to top inbox positions the moment users are active.

Integrations

Combine your data sources into a single platform for a holistic view of your email program.

List Validation

Verify the addresses on your lists aren’t dead, wrong, or dangerous before you mail to them.

Competitive Intelligence

Get visibility into your competitors’ sending practices so you can stand out in the inbox.

Everest for Adobe

Connect with Adobe Campaign or Adobe Journey Optimizer environment for an in-depth analysis of all your email metrics

Email authentication

Monitor your email authentication protocols to protect your reputation.