Our ethical commitment

Our ethical commitment to smarter, safer AI.

AI is rewriting what's possible in email. It's also changing what's at risk.

Autonomous systems that make decisions about sending behavior, content optimization, and audience targeting can quickly outpace human review.

That creates real obligations for transparency about how AI works, accuracy in the intelligence it's trained on, and guardrails that prevent automation from amplifying mistakes.

Validity commitments

• Intelligence grounded in real data, not approximations. Validity AI is trained on over 25 years of real-world email signals from the Validity Intelligence Network—not synthetic datasets or generic models trained for general-purpose tasks. This means recommendations are always grounded in how subscribers actually behave and how email really works.
• Built to raise inbox standards, not work around them. We don't build tools that help senders game inbox placement or subscriber engagement. We build solutions that help senders earn it—through better content, healthier lists, stronger authentication, and practices that mailbox providers and subscribers reward.
• Transparent about what we know and don't. We publish research. We share industry data. We tell our customers when the data suggests they should change course, even when that's uncomfortable. Good intelligence means telling people what's true, not what they want to hear.
• Accountable to the ecosystem, not just our customers. Our platform is trusted by the largest companies across the entire email ecosystem: tens of thousands of senders, over 100 of the world's largest mailbox providers, spam filtering agencies, and more. That means the decisions we make about how AI works—what it optimizes for, what it surfaces, what it ignores—have ecosystem-level consequences. We take that seriously.

What we value

Here is how we make decisions—inside the company and out:

1. Build for the long-term health of email. Short-term wins that degrade ecosystem trust aren't wins—even if they earn revenue. We make product decisions, data decisions, and partnership decisions based on what's good for email over time—not just what's good for a single campaign or a single quarter.
2. Be honest about the technology. AI in email is genuinely transformational. It's also genuinely imperfect. We don't oversell what our systems can do. We invest in making them better, we're transparent about their limitations, and we resist the temptation to let confidence in our data become overconfidence in our conclusions.
3. Keep the whole ecosystem in mind. Our customers are senders. But recipients, mailbox providers, filtering agencies, and the public infrastructure rely on our platform and our data, too. We build for outcomes that work across the ecosystem—because that's ultimately what makes our platform so valuable.
4. Set the pace, don't just follow it. Our massive data network means that Validity has more visibility of the email ecosystem than any other organization in the world. We take that responsibility seriously: We publish what we know, shape email standards proactively, and use our position to make the ecosystem more transparent, accountable, and trusted.
5. Intelligence compounds. Invest like it. The AI advantage we've built took 25 years. We protect and extend it by investing in data quality, research, partnerships that give us signal others can't access, and in the technology infrastructure that makes all of it useful. And, all the real-life email experience with thousands of the world's leading brands over the last three decades ensures the guardrails are well-set for our agents to ensure trusted, safe, valuable outcomes for our customers.