The State of Email in 2024: Keeping Ahead of the Curve

Our most popular annual email report is here!  

After an eventful 2023 filled with marketing landscape changes, privacy updates, AI domination, and more, we’re thrilled to share our expert predictions and forecasts to help you stay ahead of the curve and achieve email marketing success in 2024.  

Key findings include:   

  • New benchmarks for key performance metrics like open rates, complaint rates, unsubscribes, and more
  • How to satisfy subscribers who demand hyper-personalization  
  • New mailbox provider regulations—and how senders should adapt 
  • Expert insights to boost email engagement, deliverability, and sender reputation in 2024  

This resource harnesses the full power of Validity’s global data network, which pulls data from 2.5 billion mailboxes worldwide.