Data Quality Knowledge Hub

Blog posts

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Data Quality: The Key to Smarter AI

You’re probably looking at the title of this article and saying to yourself, “No kidding! Of course data quality is important!”

Salesforce Data Management: What It Is, How To Do It Effectively, and Why It Matters

We all know that CRM data fuels business growth, but mishandling it poses considerable risks.  Neglected data becomes unwieldy, harming the...

Big Data Management: How To Make The Most Of Your Business Intelligence

Nearly every interaction between consumers and businesses leaves behind a digital footprint chock full of information.  However, according to a

Resources

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Customer stories

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Ridecell rebuilds its database to 100% usable records in under eight months using Validity DemandTools.

Edmentum uses DemandTools to merge 1.5 million duplicates and migrate data across systems.

Akamai builds trust in its CRM by cleaning data 300x faster.