Automatic deduplication for Salesforce.

Put an end to duplicates before they

put an end to your business.

tarnish your brand reputation.

cause friction in the customer journey.

increase your operating costs.

Duplicate records cause problems for businesses.

92%

of companies say sales teams rely on CRM data to reach their revenue goals

73%

of companies say duplicate data is Marketing’s biggest obstacle when evaluating campaign performance

68%

of companies agree a bloated CRM leads to unnecessary costs

44%

of companies say duplicates prevent them from fully leveraging their CRM

DemandTools Elements is the easiest way to eliminate duplicates in Salesforce.

The intuitive user experience, robust feature set, pre-configured matching rules, and ability to buy online will have you merging duplicates in minutes!

Manage your duplicates in minutes, not months.
Get accurate reports you can trust.
Market, sell, and support more effectively.
Manage your duplicates in minutes, not months.

Merge duplicates in bulk with repeatable processes and retain the specific records and field data your business needs.

Get accurate reports you can trust.

Schedule duplicates to be merged automatically so they never slip through the cracks, and you can focus on other priorities.

Market, sell, and support more effectively.

Improve the effectiveness of your sales, marketing, and customer support efforts —as well as the revenue and retention they generate —with better data quality.

Merge duplicates in bulk with repeatable processes and retain the specific records and field data your business needs.

Schedule duplicates to be merged automatically so they never slip through the cracks and you can focus on other priorities.

Improve the effectiveness of your sales, marketing, and customer support efforts —as well as the revenue and retention they generate —with better data quality.

“DemandTools Dedupe module is the crown jewel of the DemandTools suite. Duplicates cause operational issues, negatively impact customer experience and distort metrics. I have been using DemandTools for almost 10 years across two organisations. As a non-profit with high volumes of data coming from many external sources, the only way to stay on top of duplicates is through automation. DemandTools has allowed us to build complex rules to automatically eliminate the vast majority of duplicates. It is a cornerstone of our data management strategy.”

Mike Peppou, Head Of Business Solutions at Unicef

Duplicate Dashboard

Monitor the number of duplicates in Salesforce and ensure your scenarios are addressing the many ways duplicates can be identified.

  • Get started fast with pre-configured matching rules or create your own.
  • See the total number of duplicates for Leads, Accounts, Contacts, and Opportunities in your Org.
  • Schedule your deduplication scenarios to run automatically.
  • Quickly access saved scenarios to take immediate action or see when they’re scheduled to run next.

Object, Record, and Field Selection

Choose which records are evaluated for more control over how data is combined.

  • Dedupe standard and custom objects to keep all your data clean.
  • Run deduplication against all or a subset of records.
  • Use specialized filter criteria like relative date operators to dedupe the exact set of records you want, (e.g., only include records created today).
  • Specify which fields to show in the results grid or use the pre-selected fields for quicker scenario setup.
  • View fields from the object you’re deduping and other related objects, (i.e., show the name of the parent account record when deduplicating Accounts,) to help with manual review of duplicates.

Matching Rules

Identify duplicate records based on your definition of a duplicate.

  • Match on standard and custom fields.
  • Compare one or more fields to identify matching records.
  • Use 20+ exact, fuzzy, and customizable matching algorithms to match field values, including acronyms (match H.P. to Hewlett Packard) and nicknames (match Jeff to Jeffrey).
  • Employ cross-field matching to find more duplicates, (e.g., compare the email field against the alternate email field).

Winning Record Rules

Decide which record in each duplicate group remains in Salesforce.

  • Create winning record rules to select the winner in every duplicate group with the click of a button, or manually select the winning record in each group.
  • Set winning record criteria based on a field value, (e.g., keep the Contact record with the lead source of website).
  • Count related records and keep the record with the most relationships, (e.g., keep the Account in each group that has the most related Opportunities and Contacts).
  • Use one or more conditions to define the winning record.
  • Score each condition so the record that meets the most conditions is selected as the winner.
  • Save rules for consistent merging and use in automated deduplication scenarios.

Field Rules

Define which value is kept for each field.

  • Set each field to retain the value from the winning record or create conditions that specify the value to retain.
  • Set field values to come from the newest, oldest, or most recently modified record or retain the most common value in the group.
  • Use logic such as custom scoring to rank field values in order of importance, ensuring you keep the right pieces of information for your business.
  • Save field rules for use in automated scenarios.

Automation

Maintain a duplicate-free CRM without lifting a finger.

  • Schedule saved deduplication scenarios to run daily and merge duplicates before they cause problems.
  • Create, edit, and automate deduplication scenarios from any web browser so data quality never has to wait.

Merge Options

Have even more control over your duplicates.

  • Instead of deleting the non-winning record, add a prefix to the record name and retain the record ID in case a merge needs to be reversed.
  • Track deduplication with a summary email report, a summary Task in Salesforce, or create a closed Task for each winning record.
  • Enable your Salesforce assignment rules to run and keep record ownership on track even when records are combined.
  • Export your duplicate results to a file to get team feedback on which records to merge.

Revolutionize your data with DemandTools.

 

“The matching logic is by far the best feature of DemandTools and it is better than anything I’ve seen from other tools like Cloudingo.”

Sahil P. – Senior Revenue Operations Manager

“I love that scrubbing data is so easy with DemandTools. We have a lot of quirkiness to our data and the ability to create scenarios and save them to be used over and over again is such a time saver!”

Diane Hackbarth – Salesforce Administrator

“The duplicate management tool is extremely powerful. I can’t live without the record merge function.”

Deb Luebchow – Regional Solutions Expert / IT Project Manager, Doosan Portable Power

Start your trial today and see what DemandTools Elements can do for you.

 

DemandTools Elements: Starting at just $5/seat/month

Total Salesforce seats:
1000 Seat Maximum
$5.00 / month

Annual contract, billed monthly.

*This is an approximate price that doesn’t include tax or a verified Salesforce seat count. Start a trial or buy now to see your actual cost.

Compare

See which DemandTools edition is right for you.

DemandTools Elements

The easiest way to eliminate duplicates in Salesforce

DemandTools

The all-in-one data quality platform

Deployment
SaaS
On-premises
CRM
Salesforce
Salesforce
Microsoft Dynamics 365
Modules & Features
Dedupe

Standard objects

Custom objects

Record selection criteria

Dedupe from a file

Fuzzy matching logic

Custom matching rules

Custom winning record rules

Custom field rules

Cross-field matching

Pre-configured scenarios

Duplicate prevention

Automatic merging on a schedule

DemandTools Elements

DemandTools Elements

Additional Modules

Assess

Import

Export

Delete

Modify

Tune

Convert

Reassign

Verify

Match

User Management

DemandTools Elements

DemandTools

Support

Live, weekly office hours

Email support

Documentation & video library

Customer Success Manager with personalized on-boarding (for qualifying accounts)

 

DemandTools Elements

DemandTools

Compare

See which DemandTools edition is right for you.

DemandTools Elements
Deployment SaaS
CRM Salesforce
Modules & Features  

Dedupe

Standard objects

Custom objects

Record selection criteria

Dedupe from a file

Fuzzy matching logic

Custom matching rules

Custom winning record rules

Custom field rules

Cross-field matching

Pre-configured scenarios

Duplicate prevention

Automatic merging on a schedule

 

X

X

Additional Modules

Assess

Import

Export

Delete

Modify

Tune

Convert

Reassign

Verify

Match

User Management

 

X

X

X

X

X

X

X

X

X

X

Support

Live, weekly office hours

Email support

Documentation & video library

Customer Success Manager with personalized on-boarding (for qualifying accounts)

 

X

DemandTools
Deployment SaaS

CRM

 

Salesforce

Microsoft Dynamics 365

Modules & Features  

Dedupe

Standard objects

Custom objects

Record selection criteria

Dedupe from a file

Fuzzy matching logic

Custom matching rules

Custom winning record rules

Custom field rules

Cross-field matching

Pre-configured scenarios

Duplicate prevention

Automatic merging on a schedule

 

 

Additional Modules

Assess

Import

Export

Delete

Modify

Tune

Convert

Reassign

Verify

Match

User Management

 

 

Support

Live, weekly office hours

Email support

Documentation & video library

Customer Success Manager with personalized on-boarding (for qualifying accounts)

 

Be the guardian of your most valuable business asset.

Get DemandTools Elements today.

Be the guardian of your most valuable business asset.

Get DemandTools Elements today.

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