Report

The State of CRM Data Health in 2022

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Everyone agrees CRM data is important. But too many CRM users assume their data is clean and ready for meaningful use.

In many cases, they’re wrong.

Validity surveyed 600+ organizations around the world and found that user confidence in CRM data does not reflect reality.

This disconnect has crippling bottom-line impacts, including steep revenue losses, customer churn, and employee turnover.

To learn the truth about CRM data quality, read this report from Validity.

Key findings include:

  • 44% of respondents say they lose over 10% in annual revenue due to low-quality CRM data. 
  • 75% of respondents say staff fabricates data to tell the story they want decision makers to hear. 
  • 64% of respondents would consider quitting their jobs if additional resources aren’t allocated to a CRM data quality plan. 

…and that’s just the beginning. 

To learn how data quality issues might be sabotaging your business and how to implement a foolproof data management program, download the report today!

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features