Everyone agrees CRM data is important. But too many CRM users assume their data is clean and ready for meaningful use.
In many cases, they’re wrong.
Validity surveyed 600+ organizations around the world and found that user confidence in CRM data does not reflect reality.
This disconnect has crippling bottom-line impacts, including steep revenue losses, customer churn, and employee turnover.
To learn the truth about CRM data quality, read this report from Validity.
Key findings include:
- 44% of respondents say they lose over 10% in annual revenue due to low-quality CRM data.
- 75% of respondents say staff fabricates data to tell the story they want decision makers to hear.
- 64% of respondents would consider quitting their jobs if additional resources aren’t allocated to a CRM data quality plan.
…and that’s just the beginning.
(Access the 2024 version of this report here.)
