Planning for 2027: Marketing Budgets and Decisions

Validity surveyed 250+ marketers to uncover where 2027 dollars are going, what’s being pulled back, and where AI fits into the bigger picture.

Budgets are growing, plans are confident, and AI is claiming a bigger slice. Here’s how marketers are placing their 2027 bets.

Inside, you’ll find insights on:

Budget outlook: How many marketers expect to spend more in 2027 than in 2026, and how confident they are in their plans.
AI investment: How much of the budget marketers are setting aside for AI tools, and where the funding is coming from.
Executive expectations: The pressure marketers feel from the C-suite to show AI results, and which metrics leadership will use to judge success.

…and more.

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