AI Consumer Surveys: Research & Reports
Explore Validity's ongoing research into how consumer behavior and the inbox experience are evolving.
Browse the latest reportLatest FindingsHoliday 2026 Consumer Survey: Winning Attention in the Busiest Inbox Season
Validity surveyed 1,000 consumers to uncover what earns opens and clicks during the rush of the holidays, and what pushes someone toward the unsubscribe button. The findings show that the real risk of holiday email is eroding brand trust over time, affecting every sender, whether or not they run holiday promotions.
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Why Validity researches consumer behavior
The gap between what marketers assume and what consumers actually want is always at risk of growing—especially as new tools and habits reshape the inbox. Validity's research program bridges that gap—combining marketer surveys, consumer studies, and inbox performance data to give marketing leaders a full picture of the landscape. Whether you're building a strategy from scratch or refining an existing one, our research gives you the real-world data to do it with confidence.
Our research draws from two distinct audiences: everyday consumers and marketing professionals across industries and seniority levels. Surveying both groups lets us surface the gaps between what marketers assume and what audiences actually experience.
We aim to publish new reports quarterly, each focused on the consumer attitudes and behaviors most relevant that quarter. Check back here or subscribe to our newsletter to be notified when new research drops.
Each report includes actionable insights alongside the data. For personalized guidance on applying our research to your email program, explore Validity Engage's capabilities or reach out to our team.