Summer 2026 Consumer Survey: Audience Perceptions of AI

Validity surveyed 1,000 consumers to understand how AI is reshaping the way people discover, evaluate, and buy from brands.

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Inside, you’ll find insights on:

How AI summaries change the way consumers read—and act on—email
AI elements that trigger audience mistrust
Why AI has become a mainstream product research channel—and how to adapt
The AI privacy and authenticity concerns that could erode brand trust

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