Holiday 2026 Consumer Survey: Winning Attention in the Busiest Inbox Season

Validity surveyed 1,000 consumers to uncover what earns opens and clicks during the rush of the holidays, and what pushes someone toward the unsubscribe button.

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Inside, you’ll find insights on:

The ideal timing, frequency, and offer type for holiday sends—and how preferences shift by age group

Why non-retail brands—B2B, SaaS, finance—feel the impacts of the season too

How consumers and AI are taking control of the inbox experience

…and more.

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