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Beat the inbox rush: What B2B email can learn from B2C

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Lessons from Peloton that every B2B sender can use.  

Email send volume is climbing, attention is scarcer than ever, and B2B senders are already battling lower inbox placement. This could be the most challenging holiday email season yet. 
  
Validity’s Laura Christensen and Peloton’s Mallory Evron give a candid look at how one of the sharpest B2C email programs stands out in a noisy inbox.
 
Learn real tactics that B2B marketers can borrow, including: 
  

  • How Peloton uses community and creative to earn opens. 
  • Segmentation and testing tips built for high-volume sends.

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  • How to reframe your holiday results for leadership heading into 2027 planning.