Skim, Skip, Return: AI Mapped Journeys and Real Human Attention

AI tools can map a full customer journey in minutes. But those maps assume subscribers read every email. In full. In order.

The reality is that subscribers skim, skip, and come back weeks later—often through another channel. 

Validity’s Danielle Gallant and Kath Pay, Co-Founder of Holistic Email Marketing, gave us a practical look at where AI-generated journeys break down and how to fix them.   

By watching this on-demand recording, you’ll walk away knowing: 

• What modern email journeys actually look like for the average subscriber.
• Where AI-built journeys make false assumptions and fail. 
• How to write emails that still work when someone sees only part of the journey.