The Readiness Gap Behind AI-Driven Marketing

State of CRM Data Report 2026

We surveyed 500 marketers worldwide to dig deep into the relationship between CRM data and autonomous AI—and how marketing leaders are managing it.

Here’s a data sneak peek:

Two out of three organizations increased the number of marketing decisions delegated to autonomous AI agents in the past year.
92 percent of SVP/VPs have admitted acting on a bad AI recommendation that they later suspected was wrong because of bad underlying data.
The C-Suite is accelerating the increase of AI-delegated marketing decisions at 78 percent—well ahead of the 67 percent organization-wide average.

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