Marketer Surveys: Research & Reports
Explore Validity's ongoing research into how the landscape is reshaping marketing strategy.
Browse the latest reportLatest FindingsSpring 2026 Marketer Survey: AI Plans and Priorities
We surveyed 500 marketers to understand how teams are adapting to AI— from early pilots to full integration—and where the biggest gaps and opportunities lie. Are teams actually prepared for what it takes to create a successful AI program?
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Why Validity researches marketing trends
Marketing moves fast, and the gap between what marketers plan and what actually drives results is always shifting. Validity's research program tracks that gap—combining marketer surveys, consumer studies, and performance data to give marketing leaders a full picture of what's changing and why it matters. Whether you're building a strategy from scratch or refining an existing one, our research gives you real-world data to do it with confidence.
Our research draws from two distinct audiences: marketing professionals across industries and seniority levels, and everyday consumers. Surveying both groups lets us surface the gaps between what marketers assume and what audiences actually experience.
We aim to publish new reports quarterly, each focused on the trends and decisions marketers are facing that quarter. Check back here or subscribe to our newsletter to be notified when new research drops.
Each report includes actionable insights alongside the data. For personalized guidance on applying our research to your email program, explore Validity Engage's capabilities or reach out to our team.