Holiday 2026 Marketer Survey: Sending During the Busiest Inbox Season

Validity surveyed over 250 B2B and B2C marketers to learn how they plan to earn visibility and attention this holiday season.

43 percent of marketers are increasing their investment in email heading into Q4. Inside, you’ll learn how marketers are preparing, including:

How B2C content priorities and start dates compare with what consumers want.
How B2B senders handle holiday pressure, and which safeguards most are missing.
What to do before peak sending to prepare every email for AI-powered inboxes.

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