Advanced deliverability tools that enhance your Litmus workflows.
December 11, 2024
What is Apple Mail Categorization? How Does Apple Mail Categorization Work? How Will Email Marketers be Impacted? Prepare for Apple Mail Categories What Marketers Should Avoid How chaotic will Apple Mail Categorization be? That’s the question on many marketers’ minds following Apple’s iOS 18.2 announcement and the introduction of...
December 10, 2024
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...
December 6, 2024
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...
December 2, 2024
In the world of email deliverability, building and maintaining a great IP reputation is critical. A strong IP reputation sets the stage for...
November 25, 2024
Get your soup bowls out! We’re going to stir up the alphabet and get to the bottom of the latest BIMI requirements.
November 22, 2024
Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...
November 21, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...
November 14, 2024
Recently, I had the chance to visit the Statue of Liberty during a trip to NYC. Our guide, Jay—or Jacinto, as he introduced...
November 1, 2024
Hey, email marketers and enthusiasts! We’re back this month with the top stories, tips, and tricks from the last month in the...
October 28, 2024
Salesforce offers a centralized interface that simplifies customer relationship management (CRM). However, keeping track of all customer, account, and lead insights this system collects...