January 16, 2025
Table of Contents Why are your emails being blocked? Reason #1: Your emails aren't authenticated Reason #2: You're sending content that looks spammy Reason #3: You're hitting spam traps Reason #4: Your emails are blocked by an ISP Reason #5: You're hitting custom spam filters Reason #6: You're...
December 13, 2024
On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...
December 11, 2024
What is Apple Mail Categorization? How Does Apple Mail Categorization Work? How Will Email Marketers be Impacted? Prepare for...
December 10, 2024
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...
December 6, 2024
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...
December 2, 2024
In the world of email deliverability, building and maintaining a great IP reputation is critical. A strong IP reputation sets the stage for...
November 25, 2024
Get your soup bowls out! We’re going to stir up the alphabet and get to the bottom of the latest BIMI requirements.  Â
November 22, 2024
Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...
November 21, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...
November 14, 2024
Recently, I had the chance to visit the Statue of Liberty during a trip to NYC. Our guide, Jay—or Jacinto, as he introduced...