Advanced deliverability tools that enhance your Litmus workflows.
September 26, 2024
Understanding Pixels Email Reading Environment Trends Why Opens Matter and How to Improve Rates Building Lasting Email Success Open rate, once a key performance metric for email marketers, became less reliable after Apple's Mail Privacy Protection (MPP) anonymized open tracking in 2021. Pre-fetching inflated...
September 18, 2024
Appropriate email authentication plays a critical role in the success of any email marketing program. Email authentication allows receiving email servers...
September 15, 2024
Spam traps are email addresses with the sole function of identifying and catching, well, spammers. Unfortunately, anyone can fall victim to a...
September 6, 2024
Are you a B2B sender? If so, we’ve got some hot tips and things for you to know! B2B and B2C...
August 28, 2024
In today's digital world, email marketing stands out as a powerful and cost-effective channel. It helps businesses foster customer relationships, deliver...
August 14, 2024
Importance of Customer Data Collection How Companies Collect Customer Data What Data to Collect Methods of Data Collection
August 7, 2024
Dedicated IP Address Use Cases Shared IP Address Use Cases How to Decide Between Dedicated vs Shared IP Addresses An important...
August 1, 2024
It might shock you to learn that 80 to 95 percent of all cyberattacks begin with a phishing email. With artificial intelligence...
July 23, 2024
Apple Mail Tabs Apple Intelligence Yahoo Inbox AI Future Impact on Email Deliverability Mailbox providers love to keep email...
July 11, 2024
Making bulk updates to your Salesforce records can be time-intensive and complicated without the right tools. Properly managing your important data, including your company's...