Advanced deliverability tools that enhance your Litmus workflows.
July 5, 2024
If working with email marketers has taught us at Validity anything, it's that scrambling to maintain deliverability and adhere to the latest industry requirements is stressful! After the EU announced The General Data Protection Regulation (GDPR) in 2016, brands could no longer rely on soft opt-in or...
June 27, 2024
Yes, it's that time again! Release time! That means I’ve been reviewing the latest volume of Salesforce’s Release Notes. One...
June 12, 2024
When it comes to data handling, two key terms often conflated are data governance and...
June 4, 2024
In the past few years, AI has revolutionized…well, everything. Tech giants like OpenAI, Google, and Microsoft have launched and refined their generative AI...
May 31, 2024
Email deliverability can be challenging, and even the most experienced senders can make missteps that land them in violation of
May 22, 2024
With consumer inboxes more crowded than ever, standing out is a challenge that demands sharpened creativity and a keen eye for design.
May 15, 2024
Since transactional emails typically don’t include opt-out links, many bulk senders are worried their transactional emails will fall foul of the new complaint...
May 7, 2024
It’s a question many email marketers ask themselves regularly: “Why does my delivered count end up with fewer subscribers than what was in...
May 3, 2024
In our recent State of Email Live webinar, Ebenezer Anjorin, Product Lead at Google, joined us to...
April 29, 2024
It’s been an exciting year for email marketing, with Gmail and Yahoo making new changes to help curb spam and enhance...