November 21, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the past several months. Today, we’ll do a deep dive specifically into Apple Branded Mail and how this ties in. Apple has been a serious disruptor of the email marketing...
November 14, 2024
Recently, I had the chance to visit the Statue of Liberty during a trip to NYC. Our guide, Jay—or Jacinto, as he introduced...
November 1, 2024
Hey, email marketers and enthusiasts! We’re back this month with the top stories, tips, and tricks from the last month in the...
October 28, 2024
Salesforce offers a centralized interface that simplifies customer relationship management (CRM). However, keeping track of all customer, account, and lead insights this system collects...
October 25, 2024
Over my 17 years working with Salesforce, I’ve experienced my fair share of “data nightmares.” Most admins can say the same.
October 8, 2024
As November approaches, retailers have one thing on their minds—Black Friday. This and Cyber Monday represent the pinnacle of holiday shopping—and they are prime...
October 4, 2024
Hey email marketers and enthusiasts! This is the first blog in a new series in which we’ll summarize...
September 26, 2024
Understanding Pixels Email Reading Environment Trends Why Opens Matter and How to Improve Rates Building Lasting Email Success Open...
September 18, 2024
Appropriate email authentication plays a critical role in the success of any email marketing program. Email authentication allows receiving email servers...
September 15, 2024
Spam traps are email addresses with the sole function of identifying and catching, well, spammers. Unfortunately, anyone can fall victim to a...