April 27, 2020
What’s the impact of CRM data quality on your business? What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs? Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue...
April 22, 2020
You may be familiar with the term “superhero.” It’s a moniker given to those who place themselves in harm’s way to protect others....
Yesterday, BuzzFeed dropped one of their signature exposés, this time revealing unsavory marketing behavior from the people behind SafeMask, a...
April 16, 2020
This week, Validity hosted another State of Email Live webinar to give attendees a look at trends in email today. Validity Director of Privacy...
April 15, 2020
Creating an engaging newsletter can be a challenge for any email marketer. However, Eargo who offers state-of-the-art hearing aids, had the
April 14, 2020
Microsoft’s Smart Network Data Services, also known as SNDS, is a free service offered by Microsoft. Marketers use SNDS to gain insight into some...
April 8, 2020
Subscribers’ inboxes are constantly flooded with offer emails, particularly during the winter holiday rush. It takes a savvy email team to...
March 30, 2020
As governments at all levels scramble to implement measures to protect the public from the COVID-19 pandemic, CEOs and business leaders are moving aggressively...
March 26, 2020
For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,”...
March 19, 2020
What’s worse than going into Salesforce at the end of the week with a notebook full of updates that you know will take hours?...