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Validity Blog

May 14, 2020

Salesforce Ben and Validity Bring Tips for Teams Managing Salesforce Data

With teams working remotely, it can be more challenging than ever to not only work cross-functionally, but to create a unified approach to data management. Without alignment, success will be hard to come by. That’s why Ben McCarthy, creator of the popular blog Salesforce Ben and chief revenue officer of Nymble, will...

By Nicky Copland

Most popular

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$42 Million a Day: The Real Cost of Election Season...
Email Security and Authentication

May 13, 2020

Gmail’s Blocking Lots of COVID-19 Email. What’s DMARC Got to Do with It?

*As of May 15, the WHO updated their DMARC policy to reject.* A recent article on Media Post revealed Gmail is...

By Luke Martinez

Data Quality

April 29, 2020

Notes from the Field: Single Table Dedupe Module

Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate...

By Kaerrie Hall

Email Marketing

April 28, 2020

Email on Tap, Episode 21: Lee Brine, Sr. Director of CRM, Vimeo

In Season 2’s final episode, Validity spoke with Lee Brine, Senior Director of CRM at Vimeo (and Validity customer!), to delve into his history...

By Nicky Copland

Data Quality

April 27, 2020

The State of CRM Data Management 2020

What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do...

By Kerrie Hall

Email Marketing

April 22, 2020

How Do the Best Email Marketers Build Successful Campaigns? [New eBook]

You may be familiar with the term “superhero.” It’s a moniker given to those who place themselves in harm’s way to protect others....

By Patty Atwater

Email List Hygiene

April 22, 2020

BuzzFeed Article Uses Validity Spam Trap Data: What Does it REALLY Mean?

Yesterday, BuzzFeed dropped one of their signature exposés, this time revealing unsavory marketing behavior from the people behind SafeMask, a...

By Nicky Copland

Email Marketing

April 16, 2020

The Three Most Surprising Things I Learned from the State of Email Live, Episode Two

This week, Validity hosted another State of Email Live webinar to give attendees a look at trends in email today. Validity Director of Privacy...

By Nicky Copland

Email Marketing

April 15, 2020

Eargo Wins Email Hero Award for Best Newsletter

Creating an engaging newsletter can be a challenge for any email marketer. However, Eargo who offers state-of-the-art hearing aids, had the 

By Patty Atwater

Email Security and Authentication

April 14, 2020

What is SNDS and How do I Even?

Microsoft’s Smart Network Data Services, also known as SNDS, is a free service offered by Microsoft. Marketers use SNDS to gain insight into some...

By Luke Martinez