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Validity Blog

August 3, 2020

State of Email Live: CDP or ESP?

The stars aligned and we managed to get three, count ‘em THREE, email titans on our most recent State of Email Live webinar. Joining host Guy Hanson was Dan Denewith, senior director, strategic services (deliverability) at Oracle Marketing Cloud, Will Devlin, vice president of marketing at MessageGears,...

By Nicky Copland

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Email Marketing

July 31, 2020

Gmail is Not Maliciously Filtering Political Email

That’s it, that’s the blog. Kidding, though only kind-of. Email marketers cringed this week when Sundar Pichai, CEO of Google, was asked by not one,...

By Nicky Copland

Email Sender and Domain Reputation

July 28, 2020

Cool Customer Icelolly Delivers Sizzling Email Performance!

The travel industry is one of the sectors worst hit by the COVID-19 crisis, and this reflected in its email programs. With no inventory...

By Guy Hanson

Data Quality

July 23, 2020

Every Salesforce Object You Need in A Single, Editable View

Welcome to Every Salesforce Object You Need in A Single, Editable View...Also known as, “Never Needing to Navigate through Salesforce Again.” If you manage a...

By Sophie Krich-Brinton

Email Security and Authentication

July 21, 2020

Google Announces BIMI Pilot Program

Big news, friends. We had an inkling this would happen, but today it is official: Google announced the pilot for...

By Nicky Copland

Email Deliverability

July 8, 2020

Learnings from Journey to the Inbox: Retail Reality

Thanks to our three stellar experts providing timely and effective email marketing tips and data, our recent webinar, “Journey to the Inbox: Retail Reality,”...

By Guy Hanson

Email Deliverability

July 7, 2020

Bad Deliverability is Costing You Cash

Many marketers are under the impression more email is better. The more subscribers you send to, the more money you make, right? While the “more...

By Tori Garcia

Email Marketing

June 23, 2020

How Much Email is TOO Much Email?

One of the most difficult parts of email deliverability and optimization is the fact no one-size-fits-all solution exists. One sender’s situation can vary so...

By Laura Christensen

Email Marketing

June 16, 2020

What the Global Travel Industry Taught Us About Email During Lockdown

How are you holding up? If you’re still impacted by lockdowns, I hope you are at home and safe. In April, I presented a...

By Rafael Viana

Email Engagement

June 11, 2020

View Time Optimization by Verizon Media: An Email Marketer’s Must-Have, ONLY from Validity

Email is currently living its best life. How do we know? Because we’ve partnered exclusively with Verizon Media to bring...

By Scott Ziegler