November 26, 2013
Ok. So it’s not my anniversary, but who doesn’t like to celebrate a special occasion? Your subscribers are no different. While many marketers have hopped on the birthday email bandwagon (check out here and here for insights on these triggered emails), not as many have implemented triggered...
September 27, 2013
Signal Spam, the French-based anti-spam initiative founded in 2005, is a unique organization. Their member roster includes Senders, ISPs, Security Vendors, Law Enforcement and...
September 16, 2013
Return Path will be holding our first webinar for Australia and New Zealand on the 24th September. Join us for this 45 minute...
February 18, 2013
I remember when I got hold of my first DMARC reports, almost a year ago. Finally, something new and shiny for me to...
October 17, 2012
We talk a lot about the importance of gleaning subscriber feedback, providing various choices with your mailstream, and essentially giving the subscriber control over...
September 6, 2012
Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it...
March 13, 2012
For the world's largest and most valued brands email is both vital to success and also extremely complex. Take, for example, our client IHG...
October 21, 2011
Overview. Most marketers are not familiar with Cloudmark because they don’t host mailboxes nor do they operate under a recognized domain like hotmail.com...
September 20, 2011
Global Study Reveals Critical Contributing Factors, B2B Issues and New Filtering Applications Impact Inbox Placement New York, NY – September 20, 2011 –
May 13, 2011
This article was originally featured on Deliverability.com Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces...