June 9, 2020
The email ecosystem is extremely complex, which makes sense. Email is consistently the leading source of ROI for marketers. It couldn’t possibly be so simply as hitting “send” and waiting for the money to roll in. Temple University mocked up a sample email ecosystem to show just how complex email marketing really...
June 8, 2020
The recent rumors of Hotmail’s plans to update their email clients and follow Gmail’s lead on tabbed inboxes got me thinking—are we seeing a...
June 1, 2020
For data managers, streamlining and automating data management processes is critical, but inevitably there are situations where things need to be done manually. PowerGrid—one...
May 26, 2020
Last week, we hosted a webinar featuring Ben McCarthy, creator of the popular blog Salesforce Ben and chief revenue officer...
May 19, 2020
Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can...
May 14, 2020
We like to mix things up here, so that’s exactly what we did this for our newest State of Email Live webinar. We invited...
With teams working remotely, it can be more challenging than ever to not only work cross-functionally, but to create a unified approach to data...
May 13, 2020
*As of May 15, the WHO updated their DMARC policy to reject.* A recent article on Media Post revealed Gmail is...
April 29, 2020
Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate...
April 28, 2020
In Season 2’s final episode, Validity spoke with Lee Brine, Senior Director of CRM at Vimeo (and Validity customer!), to delve into his history...