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Validity Blog

November 13, 2020

Seriously, Though. Are You Spam?

We hosted Sergey Syerkin and Kjeld Oostra of MailerQ on State of Email Live to give our audience some last-minute guidance before the holiday email rush, and it didn’t disappoint. In fact, we received more questions and commentary than ever before. What I mean to say is, more directly: you should...

By Nicky Copland

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Email Marketing

October 28, 2020

When Marketing Gets Downright SCARY

The scariest stories are true. Certainly, Hollywood monsters and masked madmen elicit chills down a spine, but for most people, real-world scenarios are a...

By Nicky Copland

Email Marketing

October 22, 2020

DMA Awards: Dare to be Judged…and to Judge

The Data & Marketing Association (DMA) is Europe’s largest community of data-driven marketers, delivering advocacy, legal and compliance support, research,...

By Guy Hanson

Sales Productivity

October 20, 2020

Using GridBuddy Cloud to Maximise CRM ROI

There’s a common misconception within many businesses today: that faster is always better. But occasionally it’s healthy to stop and evaluate what your organization...

By Elliot Hogg

Email List Hygiene

October 6, 2020

Email Mythbusters: You Can Remove ALL Spam Traps from a List

There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list....

By Tori Garcia

Email Engagement

October 2, 2020

Email Volume is Up, But Are Opens?

OK, I don’t want to scare you or anything, even though it is October, the spookiest month of the year. But, in our most...

By Nicky Copland

Email Marketing

September 30, 2020

Are You Haunted by Mysterious Email Performance Issues?

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an...

By Nicky Copland

Email Engagement

September 24, 2020

Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Triggered emails, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around...

By Kayla Fuller

Data Quality

September 23, 2020

The Secret to Salesforce Adoption and Better Data Quality

As experts in Salesforce data management we are frequently asked, “What do I focus on first, my data quality or adoption?” Since these are...

By Olivia Hinkle

Sales Productivity

August 27, 2020

Edit your Related Items Without Leaving the Salesforce Record

Hmm...How can I best describe Salesforce’s Related Items? They show me almost what I need, but not the complete list. The records are almost...

By Sophie Krich-Brinton