February 16, 2018
Many of you know by now that the EU's General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data is now used. The goal is...
February 2, 2018
The Times in the UK carried a story this week about how one of our major insurers will quote a higher amount for your...
December 20, 2017
Consumers who overindulged in online shopping this year may have some reprieve from the upcoming inbox overload. Both Yahoo and Google recently...
August 14, 2017
Editor’s Note: We’ve invited our friends at AWeber to help BriteVerify users learn how to send more engaging...
July 17, 2017
Happy world emoji day! To honor this special day, we've put together some tips on incorporating emojis into your email programÂ
June 14, 2017
Following the Orange UK email closure and the
March 29, 2017
I’ve come across several clients recently that are not aware of how a feedback loop works and how it can be used. I’m hoping...
December 16, 2016
According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but...
December 12, 2016
It’s no surprise that mobile has changed the game. According to our research, mobile opens have increased 133 percent over the last...
October 12, 2016
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been...