January 8, 2021
Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted over two years ago. Even though many marketers are familiar with the best practices and protections required for compliance, we’re starting to see fines roll in for companies who either...
December 22, 2020
When looking to start any relationship, it's important to present an enticing first impression. Whether it's dressing in your best clothes for a first...
December 4, 2020
Here we are, folks. What a ride it’s been this year! We’ve done the State of Email Live webinars for most of the year,...
December 3, 2020
Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email...
November 24, 2020
Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve...
November 17, 2020
Many countries are back in lockdown as the world attempts to flatten COVID-19’s latest surge. When lockdown first became reality back in March/April, email...
November 16, 2020
Being one of the first ever to use DemandTools, I’ve been asked countless times where to start with this amazing...
November 13, 2020
We hosted Sergey Syerkin and Kjeld Oostra of MailerQ on State of Email Live to give our audience some last-minute...
October 28, 2020
The scariest stories are true. Certainly, Hollywood monsters and masked madmen elicit chills down a spine, but for most people, real-world scenarios are a...
October 22, 2020
The Data & Marketing Association (DMA) is Europe’s largest community of data-driven marketers, delivering advocacy, legal and compliance support, research,...