March 29, 2017
I’ve come across several clients recently that are not aware of how a feedback loop works and how it can be used. I’m hoping this blog will be a useful reference point for those types of conversations. What is it? When a recipient has decided to click “This is Spam” on your email, it is considered a...
December 16, 2016
According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but...
December 12, 2016
It’s no surprise that mobile has changed the game. According to our research, mobile opens have increased 133 percent over the last...
October 12, 2016
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been...
September 6, 2016
Today’s consumers have more buying options than ever before—and thanks to email marketing—they’re constantly reminded of it. Not only does this create...
August 8, 2016
Email marketing failures, such as landing in the spam folder, being blocked, or being delivered too late, can wreak havoc on any...
June 27, 2016
A customer’s perspective may be that a perfect e-receipt is an exact copy of a traditional receipt but in a digital format, whereas a...
June 17, 2016
Father’s Day is less than a week away. And if that realization just sent you into a state of panic, you’re not alone. According...
April 15, 2016
With over 300 publicly available blacklists, it's no wonder good senders keep close eyes on their IP and domain activity. Public blacklists are created...
March 14, 2016
Giving and receiving feedback is part of our daily lives. Whether you are asked by a sales associate at a retail store to fill out a...