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Validity Blog

February 5, 2021

Tips to Accelerate Your Email Programs

Our February 3 State of Email Live featured two special guests! We start with our own Sridhar Chandran, solutions architect, sat down to discuss the latest email data we have, while later, Sarah Jones, senior CRM manager at Auto Trader UK, shared her email expertise with the class. First, some interesting data to share. Email volume is...

By Nicky Copland

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Data Quality

February 2, 2021

Email Data Quality: Compliant, Correct, Complete

Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It...

By Guy Hanson

Data Privacy

January 8, 2021

Big GDPR Penalties are Rolling In

Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted

By Guy Hanson

Email List Hygiene

December 22, 2020

Are Yahoo’s Disposable Email Addresses [Spam] Trapping You?

When looking to start any relationship, it's important to present an enticing first impression. Whether it's dressing in your best clothes for a first...

By Andrew Bennett

Email Marketing

December 4, 2020

2020 State of Email Live…Wrapped!

Here we are, folks. What a ride it’s been this year! We’ve done the State of Email Live webinars for most of the year,...

By Nicky Copland

Email Sender and Domain Reputation

December 3, 2020

How to Please Gmail

Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email...

By Guy Hanson

Sales Productivity

November 24, 2020

Speed Up Your Sales Cycle with Data

Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve...

By Tunc Bolluk

Email Marketing

November 17, 2020

LOCKDOWN: Email Lessons Learned

Many countries are back in lockdown as the world attempts to flatten COVID-19’s latest surge. When lockdown first became reality back in March/April, email...

By Guy Hanson

Data Quality

November 16, 2020

Got DemandTools? Do These 3 Things RIGHT NOW

Being one of the first ever to use DemandTools, I’ve been asked countless times where to start with this amazing...

By Olivia Hinkle

Email Sender and Domain Reputation

November 13, 2020

Seriously, Though. Are You Spam?

We hosted Sergey Syerkin and Kjeld Oostra of MailerQ on State of Email Live to give our audience some last-minute...

By Nicky Copland