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Validity Blog

July 17, 2017

Tips for Testing Emojis in Your Email Campaigns

Happy world emoji day! To honor this special day, we've put together some tips on incorporating emojis into your email program  While including emojis might spark additional engagement from your subscribers, there’s also a chance their use could turn subscribers off your content completely. So, if you are interested in trying emojis...

By Validity

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Email Marketing

June 14, 2017

Terra Mail’s Free Email Service Closure

Following the Orange UK email closure and the

By Giuseppe Capuano

Email List Hygiene

March 29, 2017

What is a Feedback Loop?

I’ve come across several clients recently that are not aware of how a feedback loop works and how it can be used. I’m hoping...

By Validity Inc.

Email List Hygiene

December 16, 2016

How Inactive Subscribers Affect Deliverability

According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but...

By Validity

Email Engagement

December 12, 2016

[Webinar] Beyond Design: Optimizing for Mobile Emails

It’s no surprise that mobile has changed the game. According to our research, mobile opens have increased 133 percent over the last...

By Validity Inc.

Email Marketing

October 12, 2016

You Can Now Find Us in the Oracle Cloud Marketplace

Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been...

By Validity Marketing Team

Email Engagement

September 6, 2016

[Webinar] Happy Holidays in September: 5 Things You Can Do Now

Today’s consumers have more buying options than ever before—and thanks to email marketing—they’re constantly reminded of it. Not only does this create...

By Validity

Email Deliverability

August 8, 2016

[Webinar] Deliverability Rates are Falling – Learn the Reasons Why and How to Prevent It

Email marketing failures, such as landing in the spam folder, being blocked, or being delivered too late, can wreak havoc on any...

By Validity Inc.

Email Marketing

June 27, 2016

7 Great Examples of a Perfect E-Receipt

A customer’s perspective may be that a perfect e-receipt is an exact copy of a traditional receipt but in a digital format, whereas a...

By Rin Chau

Email Marketing

June 17, 2016

The Best Father’s Day Email I Ever Received

Father’s Day is less than a week away. And if that realization just sent you into a state of panic, you’re not alone. According...

By Validity