Quickly identify and remove invalid email addresses from your lists to improve the performance of all your email campaigns.
Verify customer information at the point of capture to prevent invalid data from entering your database.
Automate keeping contact data fresh with Validity’s Bulk Verification API to prevent stale data from damaging your sender reputation.
Connect BriteVerify to your go-to platforms to automatically verify your contact’s emails, phone numbers, and mailing addresses.
The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
The Everest Elements edition provides the core tools and insights you need to drive more ROI from your email campaigns.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about the subscribers who aren’t engaging? Why would...
As a major airline, Southwest relies on email as one of its channels to engage with current and prospective Customers.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Email marketing is constantly evolving, and in 2025, the best designs aren’t just about looking good—they’re about getting results. In this episode of ...
Email remains a top-performing channel for email marketers—but only if their messages reach the inbox. Amid evolving privacy laws, new mailbox provider requirements, shifting consumer behaviors, and evolving technology, deliverability...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about...
March 20, 2025
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...
December 13, 2024
On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...
December 11, 2024
How chaotic will Apple Mail Categorization be? That’s the question on many marketers’ minds following Apple’s iOS 18.2 announcement and the introduction of...
December 10, 2024
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...
November 22, 2024
Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...
October 10, 2024
The upcoming holiday season is expected to achieve a record-breaking spend of $240.8 billion. Millions of marketers and retailers will use...
October 8, 2024
As November approaches, retailers have one thing on their minds—Black Friday. This and Cyber Monday represent the pinnacle of holiday shopping—and they are prime...
June 4, 2024
In the past few years, AI has revolutionized…well, everything. Tech giants like OpenAI, Google, and Microsoft have launched and refined their generative AI...
May 7, 2024
It’s a question many email marketers ask themselves regularly: “Why does my delivered count end up with fewer subscribers than what was in...
