March 14, 2019
Back in September 2021, email senders were coming to terms with the news that the open rate metric—a staple of email marketing reporting—was about...
December 18, 2018
The time has come, the future is now. Amazon recently announced an update to their popular Alexa voice assistant allowing...
December 6, 2018
The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email...
September 5, 2018
We’re excited to announce that we have expanded our partnership with Salesforce Marketing Cloud through the addition of Return Path’s...
April 23, 2018
Gmail appears to be testing new ways to display promotional emails. Recently, our Senior Email Strategist, Rafael Viana, found something interesting in...
March 19, 2018
Return Path has noticed that Yahoo Mail is in the process of deploying image proxy servers which will have an impact on...
August 14, 2017
Editor’s Note: We’ve invited our friends at AWeber to help BriteVerify users learn how to send more engaging...
June 14, 2017
Following the Orange UK email closure and the
October 12, 2016
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been...
June 27, 2016
A customer’s perspective may be that a perfect e-receipt is an exact copy of a traditional receipt but in a digital format, whereas a...