We’re excited to announce that we have expanded our partnership with Salesforce Marketing Cloud through the addition of Return Path’s Certification program. This expansion of our partnership means that Salesforce Marketing Cloud’s clients will be able to easily benefit from Return Path’s Certification program.
For over 10 years, Return Path and Salesforce Marketing Cloud have been working together to provide marketers with a more complete picture of their email program. Salesforce Marketing Cloud is a leading ESP with a platform that ensures that their customers know their consumers, appropriately engage them, and personalize their experience. Return Path provides the extra layer of insight into where their mail is getting delivered – whether it be to the inbox or the spam folder along with the information they need to take actions to improve their inbox placement and subscriber experience.
Return Path’s Certification program helps senders reach more subscribers and maximize revenue. It is the industry’s most powerful and unique whitelist, providing benefits at major mailbox providers and filtering companies to ensure emails reach subscribers. More emails in the inbox means more opportunities for subscribers to see messages, and ultimately drive increased ROI.
Certification benefits span far beyond just increased inbox placement. Certification is a source of insightful, actionable data. Certified senders receive data directly from mailbox providers, which provides a layer of insight that cannot be found anywhere else. The program also includes support and guidance along the way from Return Path. Our dedicated team provides 24/7 security monitoring, providing alerts if issues are detected, along with specific recommendations on how to resolve them.
We’re excited to grow our partnership with Salesforce Marketing Cloud and make email marketing work better for everyone!