AI

Validity Blog

The Path to Engage: What Our Own AI Journey Taught Us About Trust, Data, and Tools That Don't Talk to Each Other

Every product has an origin story. Ours started with a gap we couldn't ignore: the AI conversation happening across our industry was miles...

By Cynthia Price

July 1, 2026

A New Look. A Bigger Vision. Welcome to Validity Engage.

If you've visited Validity.com lately, you've probably done a double take. It looks different—cleaner, bolder, and a lot more like where we're headed than...

December 18, 2025

You Can’t Spell “Email” without “AI”: How to Stay Ahead in 2026’s AI-Driven Email Marketing Landscape

Ah yes, the industry’s favorite topic: AI. It’s everywhere—every webinar, every keynote, every LinkedIn debate. AI has introduced exciting features that marketers have eagerly embraced, especially for tasks...

By Guy Hanson (VP of Customer Engagement)

November 5, 2025

How to Get the AI Robots to Like Your Black Friday Emails

AI in email marketing has been a topic of discussion for years. But in the past few months, it’s truly exploded—just in time...

By Matt Shore (Content Marketer)

September 5, 2025

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...

By Guy Hanson (VP of Customer Engagement)

April 14, 2025

The Top 5 Things Executives Should Consider When Implementing AI

Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI...

By Olivia Hinkle (Director, Product Marketing)

February 19, 2025

Top 6 Learnings From Building My First Agentforce Agent

Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows. Over...

By Andrew Fragias (Product Manager)