February 21, 2020
Commercial email is a crucial part of many brands' marketing strategies. But what exactly are commercial emails? And...
February 11, 2020
It’s increasingly common for people to ask us, “What’s going on at Gmail,” be it the instability of email being delivered to the wrong...
January 7, 2020
How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact...
December 11, 2019
What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the...
December 9, 2019
If your B2B company’s marketing and sales teams have yet to harness the benefits of social media to increase sales engagement, it’s time to...
September 24, 2019
Email marketers can use these Black Friday and Cyber Monday 2019 strategies to make holiday campaigns and offers a success. In an earlier post,...
August 28, 2019
As different as B2C and B2B marketing can be at times, they are actually two sides of the same coin. True, there are...
August 20, 2019
There are many great ways to improve lead quality from inbound marketing campaigns. In this article, we cover four of the best. We also...
July 3, 2019
Last stop in our Return Path World Tour series was São Paulo, so I decided to research who does email really well in Brazil....
July 1, 2019
Email consistently ranks top for marketing effectiveness. In Return Path’s State of Email Engagement report, 2/3 of respondents ranked email as “most important” or...