Email Marketing

And This Year’s Email Hero Awards Go To….

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Last November, we announced our second annual Email Hero Awards program exclusively for Return Path customers to highlight the best of the best in email marketing. Fast forward three months, we’re excited to announce the judges’ votes are now in!  

With a panel consisting of four Return Path email experts and a member of the Email Experience Council (eec) Member Advisory Committee, only one single entry received a perfect score of 100 points. For this reason, our MVP Email Hero is The ServiceMaster Company! 

Check out the full list of winners along with honorable mentions below. Stay tuned for future blog posts highlighting each of our winners as well as their success stories added to our Case Studies page. 

From all of us here at Validity, congratulations to all of our Email Heroes!   

Best Themed Email:
Winner: Razer
Honorable Mention: Purchasing Power

Most Improved Email Program:
Winner: The ServiceMaster Company
Honorable Mention: Tastefully Simple

Best Email Series:
Winner: CampSaver
Honorable Mention: Wiggle Limited

Most Innovative:
Winner: Litmus
Honorable Mention: CampSaver

Best Newsletter:
WinnerEargo, Inc.
Honorable Mention: Prime Publishing

Best Winback Campaign:
Winner: Neyber
Honorable Mention: OpticsPlanet

Best Subject Line:
Winner: Ramsey Solutions 
Honorable Mention: Prime Publishing

Best Triggered Email:
Winner: OpticsPlanet
Honorable Mention: National General Insurance

Best Offer Email:
Winner: Razer
Honorable Mention: CampSaver