A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering opportunity when our industry peers come together for one evening to recognize the very best marketing we’ve seen throughout the year. It goes without saying that we are always delighted to see Validity’s customers among the medals!
This year McDonald’s UK was one of the big winners with no fewer than 4 awards!
- Best use of email (gold)
- Best customer journey (gold)
- Best customer program (silver)
- Best use of marketing automation (bronze)
The judge’s recognition was for McDonald’s outstanding “Always-On” lifecycle program which includes Monday Offers (a weekly deal available on Mondays for mobile orders) and MyMcDonald’s Rewards (earning customers points on every order they can redeem).
“A 32:1 ROI is just the start – as an always-on journey, the incremental revenue will only increase,” said McDonald’s agency Armadillo (also a Validity partner!). “So far, the program has boosted the win-back rate of lapsed customers by three times the original target, and doubled the volume of frequent, loyal customers.”
Other Validity customers who tasted DMA Awards glory included:
- The Walt Disney Company (Best use of email—silver)
- Greene King (Best in retail & ecommerce—bronze)
- London & Partners (Best in Travel & Leisure—bronze)
- Transport for London (Best use of data & insight—silver)
The full list of winners can be viewed here.
Deliverability for winning results
It’s often said (or should be said!) that behind every great email program is a great deliverability partner! Even the best strategy, data, and creative will fail if these brilliant messages don’t reach the inbox—where customers see, engage, and purchase the promoted products and services.
The common thread linking all these worthy winners is that they all use Validity’s global Sender Certification solution to maximize their email deliverability. They enjoy average inbox placement rates of 99.9 percent, which is 21.6 percent higher than a benchmark of like-for-like non-Certified senders.
Research published this year puts average revenue per email at 11c (± 8.5p). This means every million emails these programs send generates an additional $23,760 (£18,600) in directly attributable revenue! That feels like a double-dose of gold medal-winning success!
Congratulations to all Validity’s DMA Awards winners, and we’re absolutely delighted to have played a small role in your richly deserved success.