Guy Hanson

Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Posts by Guy Hanson

10 Mother’s Day Email Campaign Tactics for Both Sides of the Pond

Email Glow Up: How Gmail’s New Address Change Feature Impacts Email Marketers

Adding Fool to the Fire: How to Strike a Balance with April Fools Email Campaigns

Love Me Do: A 2026 Valentine’s Email Review

Your Link Has Expired: The Impact of SFMC’s Recent Security Incident

You Can’t Spell “Email” without “AI”: How to Stay Ahead in 2026’s AI-Driven Email Marketing Landscape

DMA Awards 2025: Email Marketing’s Most Magical Night

While We’re on the Subject: 10 Ways to Fix Your Subject Lines Before Black Friday

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

The Dangers of Misleading Subject Lines: “Sale Ends at Midnight” and Other Legal Pitfalls 

Unlocking Email Accessibility for All: What the European Accessibility Act (EAA) Means for Your Campaigns

Email Experts Round Table Review: 2024’s Impact and 2025’s Potential

DMA Awards 2024: Gold Medal Email Performance

Yahoo’s Take on Key Email Developments in 2024

Business Logos in Apple Mail—Now Easy as ABC!

Gmail & Yahoo’s New Sender Requirements: Answering the Big Remaining Questions

The True Value of Email Insurance: How One Sender Saved Their Black Friday Campaigns

New Sender Requirements from Gmail and Yahoo: Ready or Not, Here They Come!

Email Deliverability in 2023: Are You Headed for a Successful Black Friday…or a Black Hole?

Countdown to Apple LTP: Preparation Tips, Testing Strategies, and Unintended Consequences 

A Deep Dive into Apple’s Link Tracking Protection: Should Email Marketers Be Worried?

Email Through the Eyes of Consumers: New Findings from the 2023 Consumer Email Tracker Report

It’s Not Just You—Email Deliverability is Getting Harder!

Great in Germany: German Email Marketing Tactics All Senders Should Use

Tougher Than the Rest: The Financial Services Email Challenge

The Best Way to Survive a Recession? Double Down on Data Quality

The Dangers of ChatGPT: Great Personalization Tool or Great Phishing Technology? 

Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

The Definitive List of Top Email Trends in 2023

What’s Next for Email? Three Email Marketing Leaders Share Their Predictions for 2023

Read these best practices for email accessibility, from Validity.

Email Accessibility 101: Best Practices for Email Marketers

DMA Awards 2022: The Sweet Taste of Marketing Success

eTail Nordic: Global Lessons from the Scandinavian Email Market

Data Privacy: The Cost of Getting It Wrong

Expert Strategies for Email Success in a Post-MPP World

Apple’s MPP Revisited: More Pain Points!

Ask the Experts: How Virgin Atlantic’s Email Program Reaches New Heights

Soaring Into the Inbox: Virgin Atlantic’s Secrets to Email Success

Join Validity at Salesforce Connections 2022 

Breaking Down Brand Intelligence with MailCharts

Read Validity's top 10 email predictions for 2022.

10 Expert Predictions for Email in 2022

Read Validity's recap of the 2021 DMA awards.

DMA Awards 2021: Black Tie, Red-Hot Performances

Read Validity's 10 tips to offset Apple MPP this peak sales season.

Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

The consumer appliances sector is poised for a strong peak sales season. Read these performance tips from Validity!

The Appliance of Email Science: Consumer Appliances Poised for a Strong Peak Sales Season

Apple MPP: Squeezing Until the Engagement Pips Squeak!

Apple MPP Adoption is Ripening Rapidly

Ethical & Exceptional Email: How to Rank Top for Both

How to Grapple With Apple

How Validity’s Customers Are Turning Improved Email Performance Into More Revenue

The Long Arm of the Law

Email: The Swiss Army Knife of Marketing

Email ROI: Many Happy Returns

How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

King for a Day, King for an Email Lifetime

Top 10 Tips for Driving Deliverability

Keeping Track of Consumer Engagement

Data Quality: The CReaM of the Crop

Email Data Quality: The Rise of the CDP

Email Data Quality: Compliant, Correct, Complete

Big GDPR Penalties are Rolling In

How to Please Gmail

LOCKDOWN: Email Lessons Learned

DMA Awards: Dare to be Judged…and to Judge

Cool Customer Icelolly Delivers Sizzling Email Performance!

Learnings from Journey to the Inbox: Retail Reality

Blue Skies, Not Blue Monday – 5 Great Email Tactics to Survive 2020’s Most Miserable Day!

Towards LGPD and Beyond – Legal Bases for Email Marketing

Who Does Email Really Well . . . in Brazil?

10 Great Reasons to Spend More on Your Email Program!

GDPR: One Year Later & Email is in Good Shape!