October 28, 2026
The headline Gmail has traditionally delivered the highest average inbox placement rates (IPRs) of any mailbox provider (MBP). This year, that’s changed...
October 20, 2026
There’s an old saying that those who fail to learn from history are doomed to repeat it —and it certainly applies to email...
October 1, 2026
During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you. Take Black...
July 28, 2026
Every CMO has made the case that email delivers the clearest ROI of any channel in the mix. Unfortunately, that argument is...
July 17, 2026
In a channel as competitive as email, "good" is a moving target. This year's DMA (Data & Marketing Association) UK Email Benchmarking Report,...
March 17, 2026
Last Updated: October 29, 2026 We’ve all been there: You spend weeks on an email campaign, putting together flawless creative and a punchy call-to-action. You hit send, only...
February 18, 2026
After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional...
January 23, 2026
Key takeaways: AI will reshape email marketing jobs by automating content creation, requiring marketers to focus on strategy, quality assurance, and brand voice. Mailbox provider...
December 18, 2025
Ah yes, the industry’s favorite topic: AI. It’s everywhere—every webinar, every keynote, every LinkedIn debate. AI has introduced exciting features that marketers have eagerly embraced, especially for tasks...
December 12, 2025
Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London.  It’s a night to celebrate the year’s most groundbreaking...