Advanced deliverability tools that enhance your Litmus workflows.
October 4, 2024
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
September 18, 2024
Appropriate email authentication plays a critical role in the success of any email marketing program. Email authentication allows receiving email servers...
September 6, 2024
Are you a B2B sender? If so, we’ve got some hot tips and things for you to know! B2B and B2C...
July 23, 2024
Apple Mail Tabs Apple Intelligence Yahoo Inbox AI Future Impact on Email Deliverability Mailbox providers love to keep email...
July 5, 2024
If working with email marketers has taught us at Validity anything, it's that scrambling to maintain deliverability and adhere to the...
May 31, 2024
Email deliverability can be challenging, and even the most experienced senders can make missteps that land them in violation of
May 15, 2024
Since transactional emails typically don’t include opt-out links, many bulk senders are worried their transactional emails will fall foul of the new complaint...
May 7, 2024
It’s a question many email marketers ask themselves regularly: “Why does my delivered count end up with fewer subscribers than what was in...
April 29, 2024
It’s been an exciting year for email marketing, with Gmail and Yahoo making new changes to help curb spam and enhance...
January 29, 2024
The new year is already well underway—and it promises to be one of the most challenging yet for email marketers. Artificial...