Advanced deliverability tools that enhance your Litmus workflows.
November 27, 2023
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...
October 16, 2023
What should email senders expect this holiday season? Signs suggest they may have their work cut out for them. Global email volumes doubled pre-vs-post pandemic...
August 30, 2023
We recently announced that we are making changes to our Universal Feedback Loop service. We recognize that our announcement raised some discussion in the...
April 26, 2023
The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in...
March 30, 2023
You can write the most convincing and well-targeted email to your customer, but it won’t mean anything if the email never reaches them. Email deliverability...
March 14, 2023
Is it possible that your emails are being mistaken for spam? Avoiding spam filters is an ongoing challenge for marketers. The...
February 23, 2023
When you send an email and it’s returned with either a soft or hard bounce (more on that later), you need to take immediate...
October 13, 2022
Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates. After...
July 7, 2021
The 2020/21 pandemic has seen an upheaval in how email marketers interact with their subscribers. Message relevance and trust are the new cornerstones, and...
April 20, 2021
We were recently joined on State of Email Live by two global deliverability experts: Steve Henderson, Head of Deliverability at Emarsys,...