April 29, 2024
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
January 29, 2024
The new year is already well underway—and it promises to be one of the most challenging yet for email marketers.  Artificial...
December 1, 2023
Here at Validity, we spend a lot of time talking about the uplift senders see when they join our exclusive
November 27, 2023
Email marketing remains a digital cornerstone for marketers and sales teams looking to engage with customers and generate sales. Dedicate time to...
October 16, 2023
What should email senders expect this holiday season? Signs suggest they may have their work cut out for them. Global email volumes doubled pre-vs-post pandemic...
August 30, 2023
We recently announced that we are making changes to our Universal Feedback Loop service. We recognize that our announcement raised some discussion in the...
April 26, 2023
The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in...
March 30, 2023
You can write the most convincing and well-targeted email to your customer, but it won’t mean anything if the email never reaches them. Email deliverability...
March 14, 2023
Is it possible that your emails are being mistaken for spam? Avoiding spam filters is an ongoing challenge for marketers. The...
February 23, 2023
When you send an email and it’s returned with either a soft or hard bounce (more on that later), you need to take immediate...