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Email Deliverability

Validity Blog



September 26, 2025

Why Gmail’s New Manage Subscriptions Feature Matters to Email Marketers

Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...

By Megan Farquharson (Email Strategist)

August 20, 2025

Deliverability Metrics That Matter: Beyond Open Rates in a Privacy-First World

If there's one thing to say about the landscape of email metrics, it's that it's constantly changing. The email marketing industry now measures success using...

By Validity

July 9, 2025

The Perfect Storm: How iOS 18.2 and Updated Yahoo Guidelines Impacted Email Engagement

The one constant in the email industry is that the email...

By Laura Christensen and Rafael Viana (Professional Services Team)

July 1, 2025

Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next

Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab.   What exactly are they? 

By Danielle Gallant (Sr. Email Strategist)

May 27, 2025

Mailbox Provider Roundtable: Recapping Microsoft, Gmail, and Yahoo’s Thoughts on New Bulk Sender Requirements

The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it

By Matt Shore (Content Marketer)

April 29, 2025

The BIMI Battle: An Analysis of BIMI Adoption and Implementation

Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...

By Rafael Viana (Sr. Email Strategist)

April 9, 2025

Improving Email Engagement by Understanding Negative Signals

The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...

By Megan Farquharson (Email Strategist)

January 16, 2025

Why Your Emails Are Being Blocked and What to Do About It

Table of Contents Why are your emails being blocked? Reason #1: Your emails aren't authenticated Reason #2: You're sending content that...

By Dayana Cadet (Content Writer)

December 13, 2024

Email Experts Round Table Review: 2024’s Impact and 2025’s Potential

On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...

By Guy Hanson (VP, Customer Engagement)