Advanced deliverability tools that enhance your Litmus workflows.
August 20, 2025
Table of Contents Why are your emails being blocked? Reason #1: Your emails aren't authenticated Reason #2: You're sending content that...
July 9, 2025
The one constant in the email industry is that the email...
July 1, 2025
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
May 27, 2025
The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it
April 29, 2025
Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
December 13, 2024
On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...
December 10, 2024
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...
December 6, 2024
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...
November 14, 2024
Recently, I had the chance to visit the Statue of Liberty during a trip to NYC. Our guide, Jay—or Jacinto, as he introduced...