Email Deliverability

Validity Blog

January 16, 2025

Why Your Emails Are Being Blocked and What to Do About It

The one constant in the email industry is that the email...

By Laura Christensen and Rafael Viana (Professional Services Team)



December 13, 2024

Email Experts Round Table Review: 2024’s Impact and 2025’s Potential

On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...

By Guy Hanson (VP, Customer Engagement)

December 10, 2024

DMA Awards 2024: Gold Medal Email Performance

A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...

By Guy Hanson (VP, Customer Engagement)

December 6, 2024

Yahoo’s Take on Key Email Developments in 2024

Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...

By Guy Hanson (VP, Customer Engagement)

November 14, 2024

The Future of AI in Email: Are AI-Generated Emails More Likely to Go to Spam?

AI in Email Marketing Deliverability and Filtering Considerations Embracing Our AI Future Recently, I had the chance to visit the...

By Rafael Viana (Sr. Email Strategist)

November 1, 2024

October Email Deliverability News Roundup

Hey, email marketers and enthusiasts!  We’re back this month with the top stories, tips, and tricks from the last month in the...

By Geoffrey Palmer (Sr. Product Marketing Manager)

October 4, 2024

September Email Deliverability News Roundup

Hey email marketers and enthusiasts!  This is the first blog in a new series in which we’ll summarize...

By Geoffrey Palmer (Sr. Product Marketing Manager)

September 18, 2024

Why Using the DKIM l= Tag is Always a Bad Idea

Appropriate email authentication plays a critical role in the success of any email marketing program. Email authentication allows receiving email servers...

By Danielle Gallant (Sr. Email Strategist)

September 6, 2024

How is B2B Email Deliverability Different? Tips and Tricks for B2B Senders

Are you a B2B sender? If so, we’ve got some hot tips and things for you to know!  B2B and B2C...

By Julie Stuck (Email Strategist)

July 23, 2024

Understanding Apple and Yahoo’s New Functionality: What Email Senders Should Know

Apple Mail Tabs Apple Intelligence Yahoo Inbox AI Future Impact on Email Deliverability Mailbox providers love to keep email...

By Laura Christensen and Megan Farquharson