September 26, 2025
After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional...
August 20, 2025
If there's one thing to say about the landscape of email metrics, it's that it's constantly changing. The email marketing industry now measures success using...
July 9, 2025
The one constant in the email industry is that the email...
July 1, 2025
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
May 27, 2025
The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it
April 29, 2025
Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
January 16, 2025
Table of Contents Why are your emails being blocked? Reason #1: Your emails aren't authenticated Reason #2: You're sending content that...
December 13, 2024
On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...
December 10, 2024
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...