Advanced deliverability tools that enhance your Litmus workflows.
May 1, 2019
If working with email marketers has taught us at Validity anything, it's that scrambling to maintain deliverability and adhere to the...
April 17, 2019
One of the most common questions reported by our users is also one of the most maddening to experience as a sender: A campaign...
November 26, 2018
Every week I have the privilege to talk to Return Path clients about their email marketing programs and how we help them...
October 31, 2018
If content is king, consider layout the queen. Building the structure of an email is just as important as the content within. An improper or...
September 5, 2018
Sender name, subject line, and preview text are the first impression an email makes on a consumer. According to Consumer Pulse, 47% of email...
July 7, 2017
Delivering into Gmail inboxes is one of the biggest challenge for email marketers at the moment. Having the correct technical setup and fulfilling the...
August 8, 2016
Email marketing failures, such as landing in the spam folder, being blocked, or being delivered too late, can wreak havoc on any...
May 2, 2016
Gmail is often the toughest environment for senders to achieve consistent inbox placement. Why? Because Gmail is on the cutting edge of the industry,...
April 18, 2016
Many marketers don’t realize getting emails delivered involves more than just hitting send. But the fact is that one...
September 30, 2015
The word measurement is defined as the assignment of a number or characteristic of an object or event, which can be compared with other...