Advanced deliverability tools that enhance your Litmus workflows.
October 8, 2025
Key takeaways: Real-time verification filters out inaccurate contacts or mistakes at the moment of entry, protecting data quality and improving conversion rates from...
September 15, 2025
As Black Friday 2025 comes into focus, email subject lines are more important than ever. In our
August 1, 2025
Email remains a phenomenally effective marketing channel. The Litmus State of Email 2025 report quotes an...
July 9, 2025
The one constant in the email industry is that the email...
July 7, 2025
Email accessibility has always been an important part of inclusivity—and thankfully, more states and countries are finally starting to prioritize it.
July 1, 2025
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
June 24, 2025
Would you ever willingly alienate 25 percent of your marketing audience? Of course not. But if your content isn't built on a...
May 27, 2025
The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it
May 9, 2025
Microsoft has finally joined the bulk sender requirement club! After the announcement and implementation of Gmail and Yahoo’s bulk sender requirements, email experts...
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...