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February 22, 2024
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
February 1, 2024
Every year, our team looks forward to one of our favorite events: the State of Email Live yearly predictions webinar! We...
December 7, 2023
The month of December always feels like a time of reflection. The holidays are coming up, the New Year is around the corner,...
December 4, 2023
Carrier pigeons had their time in the spotlight, but these days, nothing beats email marketing. Email marketing has entrenched itself as a cornerstone...
August 30, 2023
In our previous post about Apple’s Link Tracking Protection (LTP), we explained what it is, why it’s happening, and the...
August 23, 2023
My Validity colleague Rafael Viana provided a heads-up on Apple’s latest privacy initiative in his recent blog post.
August 18, 2023
Email marketing is widely considered to be one of the most reliable, cost-effective marketing channels. In a survey conducted earlier this year,...
August 7, 2023
In the ever-evolving world of digital marketing, change is the only constant. The upcoming Apple iOS 17 update is one such change that's creating...
July 31, 2023
A good marketer understands the power of a well-placed, well-designed, and well-executed email. A good marketer also
July 13, 2023
Remember what sending out your first campaign was like? You had a mile-long pre-send checklist and a bellyful of nervous butterflies, worrying about...